Data Director
vor 5 Monaten
Data Director (m/f/d)
Company: RAPP Berlin
RAPP Berlin is looking for a Director of Data to join our award-winning Marketing Sciences team. As super connectors, we bridge the gap between creativity, data, and technology to unlock limitless possibilities. Our mission is to provide deep insights and a robust understanding of our clients' businesses and marketing challenges, empowering data-driven decisions that drive measurable results. Our team specializes in Data Science, Data Analytics, Data Enablement, and Data Visualization, ensuring we deliver on any client data-driven challenge. Join us to revolutionize data utilization and propel our agency and clients forward.
Welcome to RAPP
At RAPP, we are global leaders in activating growth with precision and empathy at scale. As a next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to drive client growth. Our approach champions individuality, crafting marketing solutions that adapt to each person's needs, beliefs, behaviors, and aspirations. We are dedicated to fostering an inclusive workplace that values diversity and emphasizes personal well-being.
Our fearless superconnectors at RAPP create value through connected data, content, and decisioning. Our data analysts identify who the person is, our strategists understand what they want, and our award-winning technologists and creatives deliver it. This ensures authentic customer connections for our clients. Part of Omnicom’s Precision Marketing Group, RAPP is comprised of over 2,000 creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. At RAPP Berlin, we celebrate diversity, believing it enhances our collective brilliance and leads to outstanding results.
Your Role
The Data Director is responsible for overseeing the analytics strategy and insights across client engagements. This role involves leading efforts to inform, measure, and optimize marketing campaigns across various channels. The Director will lead a team of analysts, collaborate with cross-functional agency leaders, and engage directly with senior clients to drive data-driven decision-making and achieve exceptional results.
Your Responsibilities
Identify, scope, propose, and direct the application of analytical services for RAPP clients.Design and recommend analytic methodologies and approaches to meet client goals.Develop phased roadmaps to enhance clients' analytical sophistication over time.Lead a team of analytics professionals to:- Analyze quantitative data to understand customer profiles, segments, and behaviors for business and marketing decisions.
- Inform business rules for dynamic communication strategies through customer segmentation, behavioral patterns, and trigger events.
- Establish meaningful KPIs, define learning agendas, and create comprehensive measurement, data, and attribution plans.
- Provide insightful reporting, analyze outcomes, and offer actionable recommendations.Develop predictive analytic solutions and apply machine learning and AI to support the analytics strategy.Author POVs and other intellectual properties on recent trends in marketing analytics and data-driven marketing.Codify best practices, create case studies, share methodologies, and define new standards in collaboration with the RAPP network team.Participate in new business pitches, including team leadership, content creation, and in-room presentations.Oversee staff development plans, provide feedback, performance evaluations, coaching, and training for direct reports.
Your Experience
7+ years in marketing analytics, with at least 3 years in an advertising/marketing agency.Bachelor’s degree in a related field.3+ years managing analytics professionals; experience with multi-location and offshore teams is a plus.Extensive experience in digital analytics (site analytics, social, online, etc.).In-depth knowledge of database marketing principles and database structures.Proficiency in statistical analysis, marketing mathematical rigor, test-and-learn plans, and ROI.Strong understanding of direct marketing principles and best-in-class methodologies.Working knowledge of digital measurement technologies (tagging, web services, digital tools, etc.).Proven analytical skills, including data interpretation and translation into actionable insights.Excellent communication, presentation, storytelling, and management skills with a track record of talent development.What we offer you
A great team and a collaborative cultureCentral and beautiful workplace in Berlin, with hybrid and remote opportunitiesFlexible working time30 vacation daysCustomize your ideal benefits package using our Benefitsy portal, offering access to a diverse selection of options like Urban sports, Spotify, REWE, Sixt, IKEA, and many more.First-class learning and development opportunities through access to LinkedIn Learning catalogue, that includes 20,000+ diverse courses.20% employer contribution to our pension scheme.We believe that diversity helps us add value to brands. That's why we foster an environment where differences are respected, where people take pride in unique talents and where individual perspectives are encouraged and celebrated.
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