Marketing Automation Manager
vor 4 Wochen
Almedia helps leading brands in the digital space to acquire new customers. Via our platforms, users find and test the latest games, apps, and products for rewards. With more than 15 million users since its launch in 2020, our brand Freecash.com is one of the fastest-growing providers and a leader in our industry. Our mission is to provide a win-win experience for both users and advertisers.
There is a base, and half a year of learning of what works and what doesn’t. However, there is a lot of room for new ideas, improvements, and ways to scale. Today, our Marketing team in Berlin is looking for a new talent who will bring in fresh and unique ideas that go beyond the usual.
This is an opportunity for you to apply your creative ideas and further develop your skills. Whether you're a junior or a senior, we're waiting for your application
Responsibilities
- Manage marketing activities across, but not limited to: Email & Push notifications.
- Collaborate with copy, design, and development teams on creative and technical executions of email and other marketing automations.
- Develop, manage, and create:
- re-engagement series for optimum conversion of unengaged users.
- a strong testing strategy for continuous improvement of all triggered/transactional campaigns.
- all aspects of our triggered and transactional email program: including but not limited to abandon offer, share offer, welcome series, and more.
- Execute robust A/B testing strategies to optimize our marketing communications and increase engagement/performance.
- Monitor key metrics (open rates, CTR, spam rate, conversions) and actively measure and report on email ROI to internal stakeholders.
- Ensure compliance with spam regulations and GDPR, managing deliverability to maintain an excellent sender reputation.
- List Management tasks like list cleaning (removing invalid email addresses).
Requirements
Your experience & professional skills:
- A minimum of 2 years experience in B2C Email Marketing and Marketing Automations.
- Ideally focusing on user retention, re-engagement, and reactivation.
- Experience in maintaining high email deliverability rates and troubleshooting deliverability issues.
- Experience in planning, creating, executing, and analyzing personalized and segmented B2C email campaigns to enhance user engagement.
- Ability to develop and execute strategic B2C email marketing plans that align with broader business goals.
- Outstanding writing, editing, and reading skills, showcasing the capability to craft compelling and impactful email content.
- Experience in the AdTech or Mobile Gaming industries is a plus.
You will thrive with us if you are:
- Data-driven: you possess strong analytical and strategic capabilities.
- Dynamic: you're very comfortable and effective in a fast-paced, deadline-driven environment.
- Team player: you're a great communicator who'll collaborate effectively with other teams and stakeholders.
- Hands-on: we highly value a hands-on contributor who love to roll up their sleeves, and engage directly in tasks.
- Fluent in English: excellent speaking, reading, and writing skills.
Your tech tools:
- Experience with various email marketing tools (ESP’s, Google Postmaster, SenderScore, GlockApps, list cleaning tools etc.).
- Experience with email automation tools and the ability to set up, monitor, and optimize automated email workflows.
- Experience with analytics tools (e.g., Metabase or Amplitude) and the ability to analyze campaign performance, draw insights, and make recommendations for improvement.
Benefits
- An opportunity to work in an innovative, high-growth startup that has been profitable from day one.
- Competitive salary.
- Being part of an international and diverse team.
- A fast-paced and inclusive work environment in a team of highly motivated professionals.
- Continuous learning and development opportunities.
- Flexible working hours and a modern office space in the heart of Berlin.
- Subsidized Urban Sports Club membership.
- Various events throughout the year and much more
Almedia is an equal opportunity employer, we embrace and celebrate diversity and encourage individuals from all backgrounds to apply.
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