Manager Brand Communications Football
vor 4 Wochen
PURPOSE & OVERALL RELEVANCE FOR ORGANIZATION
- The European Football Business Unit is seeking a motivated, forward-thinking, organized multi-tasker to build and execute impactful omnichannel communication and activation plans to accomplish strategic brand and commercial objectives in a constantly evolving marketing landscape.
KEY RESPONSIBILITIES
- Support the creation of the overall Europe Business Unit Game Plan (Seasonal, Annual and Strategic Business Plan)
- Input into the creation of the Europe Brand Calendar, championing a consumer-centric omnichannel point of view
- Support the efficient allocation of flexible marketing budget across countries and the marketing mix
- Manage the creation of insight-driven annual brand marketing and seasonal activation plans that land the Global Brand priorities in the European marketplace and significantly improve brand KPIs
- Drive the integration of strategic Wholesale accounts, leading Sports Marketing partners (Athletes, Clubs, Federations & Governing Bodies) and Direct-to-Consumer channels in the planning process
- Contribute to and execute the interaction model with European countries to execute plans, deliver brand marketing tools, gather feedback and input and approve execution plans
- Responsible to execute the interaction model with European WHS accounts to execute plans, deliver brand marketing tools, gather feedback and input and approve execution plans
- Ensure the effective omnichannel usage of brand marketing tools across Direct-to-Consumer, on- and offline retail, paid media, owned, earned, and partner publishing channels
- Ensure execution excellence of seasonal activation plans in European countries by reporting on their performance against the objectives in the annual brand marketing plan and impact on overall business KPIs
- Conceptualize, plan and execute content productions for European priority activations based on Global guidelines
- Input into the Global Business Unit to ensure brand marketing tools are optimized to meet the needs of European countries and augment if required
KNOWLEDGE, SKILLS & ABILITIES
- Deep understanding of the integrated brand marketing process
- Proven track record of executing consumer-facing campaigns
- Ability to build strong relationships - internally and externally
- Creative capacity and awareness of industry trends, new technology and digital media
- Proven communicator – verbal and written
- Strong presentation skills
KEY RELATIONSHIPS
- Global Business Unit Football
- Europe Media & Digital Activation Teams
- Europe Newsroom
- Wholesale Activation teams
- Local Markets
- Creative Agencies
- External partners and key accounts
- Procurement
- Finance
MINIMUM QUALIFICATIONS
- 4+ years marketing experience, ideally within the Sports Industry for a minimum of 2 years
- Degree in Marketing, Communications, Retail, Digital or relevant work experience
- Fluent written and spoken English language skills
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