Senior Director Product Management Child Safety

vor 4 Wochen

Bayreuth, Deutschland CYBEX GMBH Vollzeit

Your areas of responsibilities

New Product strategy and portfolio development for product category Child safety (car seats) in line with company strategic and commercial objectives Lifecycle-, roadmap-planning and prioritization of the product portfolio Monitor commercial success of the product portfolio in the market and implement interventions Develop consumer segmentation and identify consumer needs for the product category Monitor, analyze and evaluate market trends, consumer behavior and competitor activities  Act as category owner and coordinate activities between Sales, Marketing, R&D, Quality and Operations and if required further areas of the organization Liaise with and collaborate with external certification and test organisations (ADAC, Stiftung Warentest, TÜV...) Train & guide Marketing, Sales and Global Training team on the overall product category direction Present product concepts and product stories to internal and external clients Identify and recommend product directions/new opportunities and marketing strategies in order to support sales activation Steer and coordinate Marketing campaigns that are consistent, effective and appropriate for the defined consumer groups Oversee and steer all activities of the product management department and ensure they are efficiently and effectively executed Manage, develop and grow a dedicated team looking after the product category

Your profile of qualifications

University degree or equivalent in a technical discipline (EG Wirtschaftsingenieurwesens, techn. Betriebswirtschaftslehre) Proven track record of introduction and/or further development of innovative products in the segment of technical durable goods (B2C) Substancial Product management background coupled with a strong Leadership and Management experience Strong commercial acumen  Experience of contineous improvement of internal structures & processes Prime written oral and written communication in German and English Analytical skills Entrepeneurial personality Hands-on and pragmatic

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