Head of Paid Media

vor 6 Monaten

Planegg, Deutschland plaion Vollzeit

PLAION - Munich


PLAION (formerly known as Koch Media) is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver, Prime Matter, Ravenscourt, Vertigo and Milestone game labels.

Your Tasks


The Head of Paid Media will work with senior management and cross functional teams to lead the strategic development of media campaigns and define the most effective, efficient, and innovative approaches to managing media buys. This leadership position will report to the Director of Digital Marketing, and will manage agencies and an internal team.An experienced. confident and forward thinking media professional to lead investment in paid media planning and buyingProficiency in in media negotiations, media campaign design and planning, reporting, and in the data science required to build and present plans and their performanceChampioning new, bold, and game-changing ideas and processes that will create real business change Key Responsibilities: Managing a team of Paid Media expertsManaging large-scale media investments across all media channels with high level of expertiseMaintaining deep knowledge of media and marketing data and application to deliver positive ROASEnsuring the media department is providing ongoing education on industry trends, tools, and case studyFacilitating the growth of team members with special projects as needed or requestedManaging custom research as needed to uncover consumer desires, target behaviours and unique media opportunitiesWorking collaboratively with a marketing analyst and analytics team to break down media results, turn data into insights and merchandise the learnings across brands and departmentsBeing a leader; effectively managing a team, building an efficient planning and reporting process, and facilitating positive relationships across the organizationNegotiating all media including upfront commitments, agency contracts, and partnership termsContributing to the PLAION environment of collaboration, team work and long-term loyalty

Your Profile


7+ years’ experience managing paid media campaignsExperience in leading and empowering a teamExperience across the breadth of social media and other marketing channels: Facebook, Twitter, TikTok, Snapchat, Paid Search, Programmatic and DisplayA university degree in Business Administration (or comparable) with a focus on Marketing or Digital Marketing is requiredA track record of running high performance paid media campaignsBasic knowledge of tracking across the major ad platforms and GA4 with Google Tag ManagerA comprehensive understanding of paid media strategy and the marketing funnelStrong analytical and reporting skillsStrong numerical skills, including strong experience in using and creating Excel formula to analyse large data sets and find actionable insightsFluent in English, with outstanding verbal and written communication skillsExperience or exposure to alternative marketing channel such as Out of Home, Podcast Campaigns, Influencer Campaigns etc. is desirable, but not essentialKnowledge of the game industry is a plus

What we offer


Employment in one of the most exciting industries in the world: the film and games industryPartnership-oriented working atmosphere in a modern and broad-based media companyWide range of training and development opportunities as part of our PLAION AcademyCompany benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.Opportunity to share your passion for movies and games with colleagues

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