Demand Generation Manager Central Europe

vor 4 Wochen

Frankfurt, Deutschland GoodHabitz Vollzeit

Catch the GoodHabitz sparkle

We are GoodHabitz, one of the fastest growing ed-tech companies in Europe, on the road to realize our mission: to make learning accessible, engaging and fun for everyone.
As fun as watching series, scrolling through your newsfeed, and watching your favourite team score a winning goal. That’s how we want to help over 2 million people become the best version of themselves.
Curious about the people behind the scenes? We are a team of focused players where mutual inspiration and support are key. With our eyes on the prize, we are not all work and no fun. Quite the opposite, we invest in fun trips and events to empower our people to have the best time of their lives. We’re creative masterminds who always look on the bright side and welcome any challenge coming our way.

About the role

Join our team as a Demand Generation Manager Central Europe and play a pivotal role in shaping our regional growth strategy. In this role, you'll be responsible for developing and implementing a regional demand generation strategy for Germany, Austria, Switzerland and Poland, leveraging global initiatives and tailoring campaigns to drive brand awareness, inbound revenue pipeline, and retention.

You'll collaborate closely with our Head of Regional Marketing to define marketing roadmaps, identify routes to market, and foster a deep understanding of our ideal customer profiles and buyer's journey.

In this highly impactful role, you will be doing:

  • Owner of our integrated demand generation campaign strategy and audience engagement through collaboration with marketing teams including brand, product marketing, digital, creative and regional field marketing teams to create a qualified pipeline and generate revenue.
  • You will shape the strategic direction for the overall GTM route and regional roadmap.
  • Develop, plan, and execute integrated marketing plans across various tactics, including journey mapping, campaign development, content maps, events, and programs, to create a consistent customer experience across all channels.
  • Work with the whole team to create high-quality campaign concepts and campaign deliverables for full-funnel campaigns and manage a timely execution.
  • Monitor and analyse campaign performance in the region using marketing analytics tools and identify areas for improvement and optimisation.
  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the sales and customer success teams on targeted campaigns and effective follow-up.

Requirements

Our Match

We are seeking a dynamic marketer with a passion for driving demand and achieving results, who possesses a natural desire and ability to make connections across different disciplines. You must be hands-on and a real team player, with excellent communication, project management, and analytical skills. Additionally, strategic thinking as well as creativity are essential for driving innovative marketing strategies.

  • 7+ years of Marketing Experience, of which min 5+ years of experience in B2B Marketing;
  • Strong experience in B2B demand generation, integrated marketing, or campaign program management;
  • Possess a strong understanding of digital tools and advertising channels, such as LinkedIn, Google Ads, Bing, Meta, YouTube, Podcast and how to best leverage these to support our DG strategy.
  • Native German speaker, with fluency in English.
  • Bonus points if you have prior experience in working agile.

Benefits

Join us and enjoy the following perks

  • A competitive salary, finely tuned to match your exceptional skills and experience.
  • Immerse yourself in an inspiring, international, and dynamic work environment.
  • Embrace flexibility with our hybrid way of working, offering a perfect blend of office and remote options.
  • Equip yourself with a MacBook and iPhone to stay connected and productive wherever you are.
  • We've got your commuting costs covered, making your journey smoother.
  • Fuel your personal and professional growth with unlimited access to our online training courses and MyAcademy platform.

Today is a good day to upgrade yourself

Ready to join our team? For more information about us or this position, reach out to our Recruitment team at recruitment@goodhabitz.com.

Applying is Easy:

✔ Share your enthusiasm and resume.
✔ Expect a response within 5 working days.

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