![Lingoda](https://media.trabajo.org/img/noimg.jpg)
Lead B2B Marketing Manager
vor 2 Wochen
Your Tasks:
Drive full-cycle marketing initiatives with a clear focus on increasing awareness and generating qualified leads Develop and implement end-to-end marketing campaigns across digital channels and offline channels, focusing on the B2B customer journey (awareness, lead generation, revenue).Work closely with the Sales Team to ensure a seamless Sales-Funnel and to refine Lead-Nurturing strategies accordingly Optimize the Sales-Funnel consistently by focusing on the KPIs of your campaigns Plan, implement, and monitor budgets, targeting, and conduct A/B testing to optimize campaigns for performance and ROI Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities Collaborate with internal teams and external agencies to run growth projects Understand customer needs and provide detailed feedback to the product teams to inform the roadmap and priorities Work on setting a long-term marketing strategy to drive Lingoda’s vision and execute it effectively
You bring to Lingoda:
More than five years of experience in marketing, focusing on Performance (PPC), Content Marketing and Event Marketing in a B2B context Extensive experience in collaborating with marketing agencies, successfully managing projects from start to finish Broad experience with various channels for generating qualified leads (experience in Event Marketing is a plus) Proficient use of Marketing and Sales Automation tools such as HubSpot, Eloqua, or Salesforce Skilled in developing B2B Lead-Nurturing strategies and implementing campaigns along the Sales-Funnel Proficient use of web analytics tools such as Google Analytics or Adobe Analytics Excellent project management skills, with a strong ability to lead projects and drive initiatives, analyze and interpret data, relying on both intuition and numerical data to inform campaigns Proficient communication skills in both German and English, C2 level both verbally and written A team player with a respectful demeanor towards colleagues Transparent, conscientious, and structured approach to work Effective communication and assertiveness, with a hands-on mentality and the ability to work cross-functionally, communicating campaign strategies and results effectively Detail-oriented mindset with a proactive approach to problem-solving and optimization.
What you can expect from Lingoda:
Approachable leaders and transparent communication - every voice counts at Lingoda Company events and colleagues who are always happy to socialize + budgets towards team building events An inclusive environment with great team spirit and passion for languages A well-structured and exciting onboarding process to set you up for success The possibility to work remotely from your home or in the office located in the heart of Berlin Education funds because we want to see our people grow Free access to our language classes Mental Health programs Corporate benefits & pension funds 28 vacation days per year Free snacks & drinks at the office The modern hardware necessary for your work (n/a for freelancers) Flexible working hours-
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