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Intern Ad Tech
vor 2 Monaten
- Full Time
- Hybrid
- Frankfurt, Germany
- Without Professional Experience
- 11/1/24
Campaign Performance Reporting
- Collect, organize, and analyze data from programmatic platforms (e.g., DV360) and social media channels (e.g., Meta Ads Manager, LinkedIn Ads)
- Generate daily, weekly, and monthly reports to track key performance metrics, including impressions, clicks, conversions, CTR, and ROAS.
- Ensure accuracy and consistency in all reports by cross-referencing data sources and reconciling discrepancies.
- Assist in analyzing campaign data to identify trends, insights, and areas for optimization
- Support the team in creating insights-driven summaries highlighting growth opportunities, underperformance areas, and suggested improvements
- Collaborate with traders to refine KPIs and develop strategies for maximizing engagement and ROI across programmatic and social channels.
- Assist in researching industry trends and competitor activities to help identify new strategies and growth opportunities for programmatic and social media campaigns
- Develop basic reports on potential new platforms, audience segments, and creative opportunities that can enhance campaign performance
- Contribute to brainstorming sessions by presenting findings and sharing insights on emerging tools, targeting options, and optimization techniques
- Work with the team to streamline and automate reporting processes using tools like Google Data Studio, Excel, or Tableau
- Identify opportunities to enhance reporting efficiency and accuracy by creating templates or dashboards for recurring reports.
- Assist in refining data visualization techniques to present insights more clearly and effectively to stakeholders.
- Participate in weekly team meetings to gain a deeper understanding of programmatic and social media strategy
- Collaborate with various team members, including traders and strategists, to support ongoing projects and gain exposure to different aspects of digital media
- Seek feedback from the trading team on reports and insights to continuously improve deliverables
- Passion for the media industry
- Completed degree in Marketing, Economics or similar
- Curious, engaged, passionate and eager to learn
- Experience with Excel, Tableau and Google Data Studio
- Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc
- Takes on challenging projects/problems and works with the team to find solutions
- Collaborative, innovative, and strategic problem solver, with a proven track record to drive and deliver results
- positive, professional, enthusiastic, and team-oriented attitude
- Ability to multi-task and prioritise across multiple workstreams
- Fluent English skills
- Previous experience in marketing, media or advertising is preferred but not required
- An international and diverse team with a lot of fun at work
- With Pluxee vouchers, part or all of your lunch is on us
- Discover your potential - with trainings and further development for the next step in your professional career
- Focus on your aspirations - in our modern facilities and thanks to an excellent infrastructure
- More corporate benefits and the possibility of hybrid working (on-site and home office) await you
We offer you a work environment in which you can grow and have an impact on the way we design that growth. If you like to become part of a very international team with a collaborative spirit click on Apply online.
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