Senior Brand Manager

vor 3 Monaten

Munich, Deutschland The LEGO Group Vollzeit

Job Description

Would you like to become a member of a diverse and passionate team, that is eager to drive improvement in a collaborative style, to ultimately grow the love for LEGO play, our active consumer base and consumer sales? Our amazing Brand marketing team is looking for its newest member – if you feel you have the right experience and skills, apply now

Core Responsibilities

  • Co-develops the LEGO Kids Audience story and campaign strategy for Europe Central (Germany, Austria, Switzerland) considering the specific needs of the markets
  • Creates, implements and drives comprehensive local marketing plans in line with business unit and regional strategy in relation to different LEGO Sub-lines
  • Balances the need to create consumer demand and shopper conversion across ATL and BTL in close collaboration with our internal departments (such as digital, trade, PR, event, sales teams) and external partners (such as the media agency)
  • Plans and monitors performance of themes, prepares and take actions
  • Drives marketing innovation as well as effectiveness through systematic and structured review of channel & touchpoint performance
  • Functional project leadership and support for the development of brand management teams
  • Role model for brand team and marketing overall in terms of behavior, attitude and skills
  • Partner management for IP related franchises with e. g. Disney, Warner and others
  • Works closely with other kids audience team members and LEGO Masterbrand on overall portfolio storylines and key deliverables

Play your part in our team succeeding

The LEGO Marketing Team brings one of the world’s most iconic brands, and its products for consumers and shoppers to life.

We translate global audience and franchise strategies into local go-to-market-strategies for Germany, Austria & Switzerland, owning the full marketing toolbox. Further, we are an active contributor into the sales and order planning process. We are collaborative. We work together in the local marketing team and with regional/global teams, sales and operations teams, as well as IP, media, agency and retail partners to deliver on our vision of inspiring and developing the builders of tomorrow.

 

Do you have what it takes:

  • Proven track record in Brand/Product Management/Communications or related experience in Marketing Management
  • Experience in the development of comprehensive marketing plans, using all channels (owned, earned, shared & paid – OESP)
  • Extensive experience in planning and execution of (digital) media strategies
  • Proven track record in business management of brands and products
  • Excellent communication and networking skills (both in English and German language)
  • Established Brand Management background that enables the candidate to take on functional leadership within the Brand Team and engage with Marketing Leadership Team
  • Proactive and ability to perform independently

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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