Brand Manager

vor 6 Monaten

Munich, Deutschland The LEGO Group Vollzeit

Job Description

Do you want to impact the LEGO Group’s global brand growth expansion and are up for a new challenge?

Bring your brand marketing expertise to the team to deliver on our mission to inspire and develop the builders of tomorrow

Core Responsibilities

  • Develops and drives stories and campaign strategy for Europe Central (Germany, Austria, Switzerland) considering the specific needs of the markets
  • Creates, implements and drives well-rounded local marketing plans in line with business unit and regional strategy, especially for the themes within the main responsibility
  • Experienced with execution of influencer campaigns and overall influencer strategy
  • Balances the need to create consumer demand and shopper conversion across ATL and BTL in close collaboration with our internal departments (such as digital, trade, PR, event, and sales teams) and external partners (such as the media agency)
  • Plans and monitors the performance of themes, prepares and takes actions
  • Drives marketing innovation as well as effectiveness through a systematic and structured review of channel & touchpoint performance
  • Works closely with other audience teams and LEGO Masterbrand on overall portfolio storylines, key deliverables and commonalities

Please note: This is a fixed-term contract until the end of June 2025.
No relocation assistance is offered for this position.

Play your part in our team succeeding

Our Marketing Team consists of amazing marketers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, campaigns and media presence.

We translate global audience and franchise strategies into local go-to-market strategies for Germany, Austria & Switzerland, managing the full marketing toolbox. Further, we are an active contributor to the sales and order planning process. We work collaboratively together in the local marketing team and with regional teams, sales and operations teams, as well as IP, media, agency and retail partners to deliver on our vision of inspiring and developing the builders of tomorrow

Do you have what it takes?

  • Several years of work experience in Brand/Product Management/Communications or related experience in Marketing Management
  • Very strong track record in the development of integrated marketing plans
  • Extensive experience in planning and execution of (digital) media strategies
  • Proven track record in business management of brands and products, monitoring performance and building action plans
  • Strong background in Influencer Marketing
  • Strong drive, business sense and strategic skills
  • Excellent communication and networking skills
  • Proactive and ability to perform independently
  • English & German – proficient in speaking and writing

#LI-HS2

#LI-Hybrid

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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