Manager, Business Development

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services. Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

What You’ll Do

As the Manager, Business Development for China, you will lead the strategy and execution of Snap’s engagement with new acquisition advertisers in the region. You will be responsible for managing a growing team focused on driving revenue and performance across a broad base of advertisers, while working closely with cross-functional teams to deliver scalable, innovative solutions that align with Snap’s broader goals.

Responsibilities:

• Build, lead, and inspire the BD team in China, driving both revenue performance and professional growth
• Develop and execute scalable, data-driven business strategies to grow revenue from small and mid-sized advertisers, this includes both Mid-sized customers and small scale customers that would require a scaled consistent approach to grow Same store sales
• Oversee BD sales operations, client success, and campaign performance with a focus on customer retention and satisfaction
• Collaborate cross-functionally with Product, Marketing, Measurement, Creative, and Operations teams to localize and execute go-to-market strategies. In particular identify and scale best practices through scaled engagement programs
• Drive operational excellence through robust process design, accurate forecasting, streamlined reporting, and internal tooling optimization
• Lead regular business reviews (weekly, monthly, quarterly) with a strong focus on performance analysis, pipeline visibility, and forward-looking forecasting
• Translate market trends and customer insights into strategic plans that improve product adoption and business results
• Define and continuously refine quota setting, account segmentation, and team structure to match evolving business needs
• Monitor performance against targets, build predictive models for forecasting, and proactively address risk areas with data-backed interventions
• Foster a culture of accountability, transparency, and knowledge-sharing across the BD team and broader commercial organization

Knowledge, Skills & Abilities

• Proven leadership experience with success managing sales or account management teams at scale
• Strong understanding of digital advertising and performance marketing, particularly for New/Small Medium Sized clients
• Analytical and strategic thinker with excellent communication and problem-solving skills
• Ability to work cross-functionally in a fast-paced, matrixed organization
• Comfortable with ambiguity and capable of making data-informed decisions
• Committed to building a high-performing, customer-first culture

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• 10+ years in sales, account management, or marketing, including at least 1 year in a leadership role
• Experience managing or operating within BD/SMC-focused advertising programs
• Experience in the digital media industry or at a tech platform
• Bilingual in Mandarin and English
• Familiarity with China’s digital advertising ecosystem and market dynamics

Preferred Qualifications

• Strong relationships with marketing decision-makers across small and mid-sized businesses in China
• Solid understanding of performance marketing strategies and SMC advertiser needs
• Strong analytical mindset with familiarity in media attribution models, measurement frameworks, and platform performance tools
• Passionate about Snapchat’s mission and products, with the drive to build impact in a fast-paced, ever-evolving market
• Comfortable with ambiguity and complexity, and thrives in a high-growth, cross-functional environment

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