🚀 Growth Marketer | High Growth Start-Up | Lisbon or Remote

🚀 Growth Marketer | High Growth Start-Up | Lisbon or Remote Who we are Planeco is the AI-native architecture firm for the German market. We're building the infrastructure that digitises planning and permitting for real estate projects of every size, end-to-end: faster, cheaper, scalable. To do that, we combine our own architects with an external partner network and a tech and automation layer that streamlines or fully replaces many manual processes. And we build everything: from carports and Airbnb conversions to large apartment buildings and padel halls.
• 40+ people on site in Lisbon
• 15–20% MoM as a bootstrapped venture
• Over 3,000 projects this year
• Profitable with a run rate > €10 million As Growth Marketer B2C, you own the biggest lever we currently have: conversion. We generate a high volume of clicks and leads every day, and your job is to turn more of them into booked consultations and paying customers. As the first dedicated hire on the growth team, you'll build this function from the ground up together with the founders, with a path to Head of Growth Marketing.

What we offer
• Direct line to the founders: You shape GTM and product story from day one.
• Attractive package: €60–80k base plus bonus, including tax benefits when you register in Portugal.
• Long-term stake: Equity package and a clear path to the Head position.
• AI-native marketing stack: You work with the best tools from day one, not with whatever happens to be left over.
• Front-row seat: We're building the market leader in a huge market that has barely been automated (currently 2% market share in Germany).
• Lisbon or Remote: You can choose. If you decide for Lisbon, our private chef cooks healthy lunch and dinner three times a week. Your responsibilities
• Full-funnel CRO in B2C: You own conversion from the Meta and Google ad through to the booked appointment. You sit in the tracking, in the funnel numbers and on the landing page yourself, and you decide where our ads and creative partners focus.
• A/B testing program: You build end-to-end testing across our landing pages and funnels, from creatives and headlines to the form.
• Tracking stack: GA4, GTM, pixels, conversion APIs and offline conversion feedback into Meta and Google Ads. An agency is currently building it; you review the quality and keep it running from there.
• Full-funnel measurement: You measure end-to-end, from click through landing page and lead to appointment and customer.
• Partner steering: You give our Google Ads and creative partners the conversion data they need, and push back when the numbers say otherwise.
• Ship with AI: Landing page variants, analyses, automations at a pace a classic setup can't match. Claude is our number one tool.
• Signals to the founders: You feed back which message lands, which channels and audiences respond, and where we should double down. You'll fit in if you...
• speak up as soon as you've moved a conversion rate by 0.4 percentage points, because you know what that means over a month.
• have found a broken UTM parameter before anyone asked.
• would rather run a test than have a discussion.
• ask yourself "why not just do it myself" when others wait on the agency or a developer.
• want to build a function from zero instead of inheriting an existing dashboard.
• can picture yourself saying in two years: "The growth team exists because I built it."

Your profile
• Completed degree in marketing, business, business informatics, data science or something comparable. What counts for us is what you've built since.
• At least 3 years hands-on in growth, CRO or performance marketing with clear conversion ownership, ideally in B2C lead gen.
• Meta and Google Ads from practice: You've run campaigns yourself and know which levers in the account actually move CPL.
• Tracking and testing: You've set up and debugged GA4, GTM, pixels, conversion APIs and A/B tests yourself. You read funnels in raw numbers.
• Enough web skills to be dangerous: HTML/CSS or modern page builders. You push changes live without waiting for a developer.
• AI-native: Claude, ChatGPT or Cursor are in daily use for you.
• Analytical honesty: Your hypotheses come from data, and you drop your own idea when the test says otherwise. We'll teach you the industry. Turning traffic into actual customers is the part that matters. If that's the lever that excites you, apply now