Senior PR Manager

About Huawei

Huawei is a leading global information and communications technology (ICT) infrastructure and smart devices provider. With integrated solutions across four key domains—telecom networks, IT, smart devices, and cloud services—we are committed to bringing digital to every person, home, and organization for a fully connected, intelligent world.

At Huawei, innovation focuses on customer needs. We invest heavily in basic research, concentrating on technological breakthroughs that drive the world forward. We have over 207,000 employees and operate in more than 170 countries and regions.

Huawei's end-to-end portfolio of products, solutions, and services is competitive and secure. Through open collaboration with ecosystem partners, we create lasting value for our customers, working to empower people, enrich home life, and inspire innovation in organizations of all shapes and sizes.

Job Title:
Senior PR Manager (m/f/d)

Job Location:
Dusseldorf, Germany

Main Responsibilities

• Develop and implement a comprehensive public relations strategy to enhance the company's brand awareness, reputation and influence, to support new product launch campaigns to build up the new product awareness, consideration and preference among medias and consumers from PR perspective.

• Be responsible for establishing in-depth cooperative relationships with extensive media landscape, expanding media resources, precisely connecting with media channels to ensure the efficient dissemination of the company's news, activities and other content.

• Excellent story telling and influential skills to pitch medias and position topics/products in relevant medias.

• Monitor public opinion dynamics and respond to various public relations crises in a timely manner, formulate effective response strategies to safeguard the company's brand image.

• Write high-quality news articles, promotional copy for new product launch, press release and promotional campaign articles etc.

• Plan and organize large-scale public relations activities, from conception creation to on-site execution and follow-up, to guarantee that the activity effects meet the expected goals.

• Preparation and execution of press conferences, roundtables, and press trips

• Continuous press monitoring and product-related reporting

• Collaborate with various internal departments of the company, integrate resources and help business departments meet their publicity and promotion needs.

• Coordination with internal stakeholders in DACH, European and global level

Requirements

• Bachelor's degree or above, majors in public relations, journalism, media etc. are preferred.

• More than 5-8 years of working experience in the public relations, in either Consumer electronic or PR agency or Media area.

• Possess rich media resources and very good media cooperative relationships, and be familiar with the operation modes of various media.

• Have excellent abilities in planning and executing public relations activities, and those with successful cases are preferred.

• Have a keen insight into public opinion and the ability to handle public relations crises, and be able to respond calmly under high pressure.

• Excel in copywriting as well as communication, coordination and team management skills.

• Excellent written and spoken English, native-level German.

• High level of comprehension, flexibility, creativity, and, above all, the ability to work in an international team

• Commitment and motivation, goal orientation, pragmatism, and hands-on mentality

• Excellent multi-task management skills, ability to work under pressure, willing to take challenges and make it possible.

What we offer

We offer you an exciting professional career in one of the leading and fastest-growing multinational telecommunication companies, challenging work, and a competitive salary package. Personal development is ensured through many training opportunities in Europe and abroad.