Growth Marketing Manager

Location

Hybrid in Munich (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe that privacy is a driver for growth in a data-driven world. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size business. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We are looking for a data-driven, creative, and execution-focused Growth Marketer for our Server-Side Tagging (SST) Product to drive measurable, scalable user and revenue growth across the full customer lifecycle — from acquisition to activation, retention, revenue expansion, and referrals. You will play a key role in identifying friction points in the user journey, designing and running experiments, and implementing scalable growth initiatives that turn free users into active, paying customers.

This role sits at the intersection of product, marketing, and data — ideal for someone who thrives on combining analytics, creativity, and fast-paced testing to drive measurable business impact.

Your Tasks

• Own the funnel across acquisition and activation, it should include retention & engagement, monetization & revenue expansion.
• Identify growth levers. Monitor and optimize key funnel metrics — from sign-up to activation to premium conversion — with a focus on reducing drop-offs.
• Increase activation rates: Identify key activation moments and optimize onboarding experiences, in-product flows, and communication to help users reach value faster.
• Boost conversion to premium: Develop and execute strategies to move users from free to premium plans through targeted messaging, personalized offers, and behavioral triggers.
• Prevent churn and increase retention: Analyze churn signals, design win-back and reactivation campaigns, and collaborate with product and lifecycle teams to maintain engagement among active and paying users.
• Experiment and iterate: Design and run A/B tests across multiple channels (email, in-app, landing pages, ads) to continuously improve user engagement and conversion.
• Collaborate cross-functionally: Partner with product, email marketing, analytics, and customer success to ensure cohesive activation and upgrade strategies.
• Leverage automation and personalization: Use marketing automation tools and CRM data to deliver timely, relevant communication that nudges users toward the next step.
• Report and communicate insights: Regularly share performance data, learnings, and recommendations with stakeholders to inform roadmap and strategy.

You Bring

• 3–5 years of experience in Growth Marketing roles and Product-led Growth (PLG) for a SaaS or digital product.
• Proven track record of improving activation and conversion metrics through experimentation and data-driven campaigns.
• Strong analytical mindset — comfortable using tools like Amplitude, Mixpanel, Google Analytics, HubSpot, or similar.
• Excellent understanding of customer journey optimization, behavioral targeting, and funnel analysis.
• Hands-on experience with A/B testing, marketing automation, and email/in-app messaging tools.
• Creative problem solver who loves testing hypotheses and iterating quickly.
• Collaborative communicator who thrives in cross-functional teams.

Skills & Attributes

• A self-starter mindset with the drive to take ownership, operate independently, and thrive in a demanding, fast-paced environment.
• Creative problem-solving and a proactive drive to make a measurable impact.
• A collaborative spirit with the ability to influence teams and build consensus.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive storytelling and localize messaging for different audiences.
• Highly analytical, comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrantand inspiring environment that enables everyone to thrive both personally and professionally
• Get involved We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we're happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being

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