Senior Specialist, Product Marketing

Who we are

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we're here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 6 million customers, making us one of Europe's safest and most secure platforms that powers modern investing.

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, "roll-up-your-sleeves-and-make-it-happen" kind of people. It's these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you're someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let's go

Your mission

As Senior Product Marketing Specialist for Bitpanda's crypto investment products, you will be responsible for driving their positioning, adoption, and engagement across Bitpanda's full crypto offering. You'll work at the intersection of Product, Marketing, and the Commercial teams to design go-to-market strategies and compelling narratives that resonate with our crypto users. A natural product manager for marketing initiatives, you combine strategic vision with ownership of the roadmap, clear prioritisation, and hands-on delivery. You'll translate product value into impactful campaigns, shape messaging across channels, and collaborate cross-functionally to ensure that launches and ongoing initiatives are both seamless and measurable.

What you'll do

• *Own the product marketing strategy and positioning*
  for Bitpanda's crypto investment products.
• *Track and analyse funnel health and user behaviour*
  across crypto investor segments, developing strategies to boost acquisition, activity, and retention.
• *Collaborate cross-functionally*
  with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives — from new product launches to ongoing campaigns and customer engagement programs.
• *Design and execute multi-channel campaigns*
  that raise awareness, reinforce trust, and drive deeper engagement.
• *Set up reporting and analytics frameworks*
  to measure adoption, retention, and revenue contribution, translating insights into actionable strategies.

Who you are

• Proven product marketing experience (fintech/crypto strongly preferred) with a focus on crypto products.
• Deep understanding of crypto user behaviour and market dynamic, paired with the ability to simplify complex concepts without losing credibility.
• Data-driven and results-oriented, with experience measuring funnel health and campaign performance.
• Strong project management and collaboration skills, confident navigating across product, marketing, and customer-facing teams.
• Exceptional communication and storytelling abilities to differentiate Bitpanda's crypto products in a competitive and fast-moving market.

What's in it for you

• Hybrid-working model with 25-Work From Anywhere days*
• Competitive total compensation package including participation in our stock option plan
• Market-leading benefits programs shaped  by our Time & Flexibility policies*
• Company-wide and team events — both in-person and virtually
• Bitpanda swag to keep you living the brand.
• Comprehensive onsite onboarding program at our Vienna HQ.

And, above all, the opportunity to learn and grow as part of Bitpanda's incredible journey towards being Europe's future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.

* These benefits may be adjusted at Bitpanda's discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).