Manager Media Strategy

Vor 6 Tagen

Berlin, Berlin, Deutschland Zalando Vollzeit 60.000 € - 120.000 € pro Jahr
Zalando's Media Team within the Marketing department is looking for a (Senior) Manager Media Strategy & Planning (one year contract). You'll work across multiple markets and functions to design, develop, and implement media strategies , push the vision of Media for Zalando , and lead the planning of Zalando's global media campaigns.

Responsible for all the overarching media strategic output for the brand and Zalando's campaign calendar for brand media , you will design frameworks for Global and Local activations to be implemented by market teams. You will also be collaborating directly with our Global Media Agency and a diverse set of internal stakeholders.

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know - we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
  • Develop strategies and frameworks to push the vision of Media for the brand, owning annual Media Strategy & Planning, Global Campaigns Media Strategy and developing central frameworks and guidelines.
  • Design a roadmap to drive overarching/structural projects (e.g.: Full-Funnel, Content Transformation, Media Strategy Framework, Channel Mix Allocation, and Investment Framework, Media Guidelines, etc).
  • Develop clear roadmaps and frameworks for marketing rollouts across paid channels for 25 markets.
  • Collaborate across teams such as GTM (Go-to-Market) & Global Marketing, Organic Social, Digital Media, Performance Marketing, Marketing Analytics, Propositions Marketing, Media Go-to-Market Team to map needs and ensure consistency of media strategies & planning and implementations.
  • Collaborate and lead projects directly with our Global Media Strategy Agency.
  • Act as media captain in cross-disciplinary campaign teams.
  • Ensure the creative output meets the needs of the latest best practice across all formats and platforms.
WE'D LOVE TO MEET YOU IF YOU HOLD
  • Gained at least 5 years of experience in Global Media Strategy and Media Planning (online/offline) within an Agency or Advertiser.
  • Hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience).
  • Excellent stakeholder management skills, professional confidence, and prioritization skills.
  • Strong project management and organizational skills.
  • Proven record of planning successful media campaigns and implementing strategic frameworks across multiple teams.
  • Excellent presentation and excel skills, with the ability to interpret and elaborate on actionable outcomes from ambiguous contexts.
  • Experience working with multiple markets and ability to deploy a centralized approach while considering different geographical needs.
  • Innovative and out-of-the-box thinking to ensure Zalando's media approach is up-to-date and relevant to the development of marketing and business objectives.
  • Great communication skills and fluency in English.
  • Passionate about marketing/media and cross-teams cooperation.
  • Experience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory.
OUR OFFER

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
  • 27 days of holiday a year to start for full-time employees
  • 2 paid volunteering days a year
  • Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
  • Work from abroad for up to 30 working days a year
  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Wellhub, formerly Gympass)
  • Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review

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