Senior Digital Media Manager

Join Zalando's Brand Media team as a (Senior) Digital Media Manager and play a pivotal role in shaping our digital media approach. Collaborate closely with a diverse team of online and offline media experts to develop, plan, and execute both market-specific and global Zalando campaigns. This role combines expertise in programmatic and paid social media, requiring both strategic vision and hands-on execution.

In this role, you will deliver best-in-class digital media strategies across multiple markets, implementing innovative approaches and working closely with our partners to leverage the latest industry insights. 

Work closely with marketing, analytics, and creative teams to deliver optimal digital media planning, audience targeting, bidding strategies, and measurement. You will also focus on optimising operational efficiency, driving automation, and increasing transparency for broader stakeholders. In this role, you will report directly to the Team Lead Digital Media.

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy:
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• Develop and execute digital media strategies across programmatic and paid social channels. 

• Leveraging industry-leading tools like WARC, GWI, and TGI to gain valuable insights and inform your approach.

• Plan, activate, and optimize campaigns across Google DV360, TheTradeDesk, Meta, TikTok, Snap, Pinterest, Netflix, Spotify, with a strong focus on automation and efficiency at scale.

• Utilise advanced audience segmentation, leveraging first-party data activation, lookalike audiences, and contextual targeting.

• Collaborate with other teams to drive innovation and new ad format, ensuring engaging and effective creatives tailored to digital environments.

• Analyse campaign performance through real-time monitoring, A/B testing, Lift Studies, and incrementality experiments, translating insights into strategic recommendations.

• Implement ad tech solutions such as Smartly, DoubleVerify, IAS, and MOAT, ensuring seamless integration across DSPs, DCO platforms, and social media ad managers.

• Manage privacy-compliant audience strategies, staying ahead of cookie-less targeting, AI-driven automation, and evolving social algorithms.

• Oversee brand safety, viewability, and fraud prevention measures, ensuring high standards across all digital investments.

• Minimum 5 years of experience in digital media, having worked at a media agency, marketing agency, in-house media team, or social media platform. 

• Knowledge of core principles of brand and business growth. 

• Have experience in presenting and pitching ideas to stakeholders and senior management. 

• In-depth experience in planning and activating with the most relevant paid digital media platforms and tools. 

• Strategic ad tech knowledge and implementation experience of the main components of the marketing techstack (ie DSP partners, DCO partners, Brand Safety solutions)

• Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management

• Deep understanding of digital performance marketing metrics, tools, best practices, tracking, and attribution models, with the ability to take action based on data-driven recommendations.

• You are experienced in managing complex projects, large budgets and delivering against ambitious targets.

• Excellent communication and stakeholder management skills, with the ability to present insights to senior leadership.

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review