Events & Activations Manager - France (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration, and HOLY Iced Tea, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you).

The Process

We're growing fast—and we're ready for you to start as soon as possible. That said, we're also patient enough to wait for the right person. Quality beats speed.

Intro Call: A 30-minute screening with Luca, our Talent Partner. You'll talk about HOLY, the role, your experience, and whether our expectations align.Hiring Manager Interview: You'll meet Alex, our French Country Manager, to go deeper on your background, ambitions, and how you'd drive our growth in France.Peer interview with Carsten: You will get to know Carsten, our Brand Activation Lead for Germany.Case Study & Team Day: Once the first interviews go well, you'll receive a short case study and come into our Berlin HQ to discuss it. You'll also meet peers and potential direct reports to get a feel for the team and culture.Offer & Decision: If everything aligns, we'll make you an offer and look forward to building HOLY France together.The full process typically takes 2–3 weeks.Any questions or concerns?

If you have any questions or feedback, please send an email to 

About the Position

Brand activations are where HOLY comes to life—from electrifying festival experiences to innovative retail promotions that put our community first. As our new French (Sr.) Events & Activations Manager, you'll orchestrate high-impact brand experiences across France, turning strategic vision into unforgettable moments that deepen customer loyalty and amplify our brand presence.

This is a role for someone who thrives on bringing big ideas to life. You'll own end-to-end execution of major brand activation projects—with a focus on large-scale events and promotions. From Japan Expo to Hellfest and Salon de l'Automobile, you'll manage complex logistics, coordinate cross-functional teams, and ensure every activation delivers exceptional brand experiences while staying on budget.

If you're a hands-on operator who loves the thrill of live events, can juggle multiple moving pieces without breaking a sweat, and wants to build a brand that truly connects with its community—this is your stage.

Your responsibilities will be:

• Own the Stage: Lead major French brand activations like Japan Expo, Salon de l'Automobile, and Hellfest from idea to execution. Every project should wow the crowd and strengthen the HOLY Squad.
• Be the Connector: Act as the go-to hub between internal teams, agencies, and partners to keep every project smooth, on time, and on point.
• Make Smart Moves: Manage budgets, assess ROI, and find clever trade-offs that deliver maximum impact without compromising quality.
• Innovate the Process: Build smarter ways of working—refine workflows, share learnings, and scale what works to raise the activation bar every time.
• Keep It HOLY: Bring our brand values to life in every experience, ensuring every activation feels authentic, bold, and unmistakably HOLY.
• Grow Partnerships: Cultivate strong relationships with organizers, vendors, and partners to unlock top-tier opportunities and elevate our presence.
• Scale the Success: Create repeatable playbooks that streamline costs, boost efficiency, and set the standard for future activations across France.

About You

• Proven event and activation expertise: 3+ years of experience managing brand activations, events, or experiential marketing—ideally within a consumer brand, agency, or high-growth startup environment.
• Master orchestrator: You've successfully delivered complex, multi-stakeholder projects with multiple moving parts, tight deadlines, and significant budgets. Nothing phases you.
• Exceptional communicator: You adapt your communication style effortlessly—whether rallying internal teams, negotiating with vendors, or presenting to leadership—and you keep everyone aligned and motivated.
• Budget-savvy operator: You understand how to balance quality and cost, make data-informed budget decisions, and deliver maximum ROI on every activation.
• Problem-solver extraordinaire: When challenges arise (and they will), you stay calm, think creatively, and find solutions that keep projects on track without compromising quality.
• HOLY Squad champion: You deeply understand our community and consistently make decisions that put the HOLY Squad first—because great activations are built on authentic connections.
• Thrives under pressure: You maintain a positive, confident attitude even in high-stress situations, and your energy uplifts the team when things get intense.
• Process innovator: You don't just execute—you actively look for ways to improve workflows, document learnings, and build systems that make the team more effective.
• Fluent in both French and English
• Based in France

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have just raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY's internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself
• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

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