Brand Marketing Manager

Vor 5 Tagen

Greater Munich Metropolitan Area, Deutschland -5f08-453f-9d91-0e78c8b9d159 Vollzeit

Position: Brand Marketing Manager — Germany

Location: Germany / ShenZhen, China

Job Description

  1. Support the development of the
    annual brand strategy
    for the German market based on the overall brand objectives and local consumer insights. This includes planning the yearly brand activity calendar, brand content development, media collaboration, and cross-channel integration plans.
  2. Develop
    go-to-market strategies
    for product launches, plan and execute new product campaigns, and drive the implementation of integrated marketing projects across Europe to achieve both brand and business goals.
  3. Oversee
    brand image planning and implementation
    , including copywriting, visual ideation, and campaign development aligned with marketing strategies, product positioning, and key selling points.
  4. Support
    content marketing initiatives
    , manage influencer development and partnerships on platforms such as
    YouTube and Instagram
    , analyze market and consumer insights, and adjust content strategies accordingly.
  5. Collect and analyze
    market intelligence
    including German consumer preferences, innovative marketing best practices across industries, and competitor marketing activities, providing actionable reports to support data‑driven decision‑making.

Qualifications

  1. Major is open; a background in
    Marketing, English, German, International Business, or Finance
    is preferred.
  2. Fluent in English
    (both written and spoken);
    German proficiency
    is a plus. Strong cross‑cultural communication skills are required.
  3. 4+ years of experience
    in brand marketing or integrated marketing communications, with proven skills in brand strategy and execution.
  4. Passionate about
    European culture
    , and familiar with
    overseas social media platforms and trending topics
    .
  5. Proactive, detail‑oriented, and execution‑driven
    ; strong logical thinking and comprehension skills, with the ability to synthesize information and communicate effectively across teams.

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