Creative Campaign Manager Brand- und Performance-Marketing
vor 1 Woche
Das macht deine Rolle Creative Campaign Manager Brand- und Performance-Marketing (m/w/d) als aus:
- Du konzipierst Kommunikationsstrategien für Online- und Brand- Kampagnen und berücksichtigst dabei die jeweiligen Kanalanforderungen sowie die entsprechenden Ziele und Zielgruppen
- Du entwickelst und setzt Contentideen gemäß Corporate Design für verschiedene Maßnahmen um z. B. Display, Social Media, Magazin, etc.
- Du entwickelst kontinuierlich die Kommunikationsstrategie sowie Content-Assets in enger Zusammenarbeit mit den jeweiligen Channel Manager:innen sowie unserem Head of Content weiter
- Du behältst den Überblick über die verschiedenen Maßnahmen in den Kanälen bzw. Kampagnen und steuerst die dazugehörigen Dienstleister
- Du trägst die Gesamtverantwortung in Konzeption, Umsetzung und Optimierung für den Marketingprozess und nutzt dafür fundierte Methoden
- Du überwachst alle Maßnahmen kontinuierlich, erstellst Reportings und leitest eigenverantwortlich Optimierungen ab
Das bringst du mit:
- Abgeschlossenes Studium im Bereich Kommunikations-, Medien-, Grafikdesign, Marketing sowie langjährige Berufserfahrung im Bereich Kommunikation und Marketing
- Offenheit, Innovationsfreude, Umgang mit neuen Tools und Trends
- Hohe Affinität für digitale und klassische Medien sowie technische Themen, verbunden mit der Fähigkeit, Inhalte zielgruppengerecht und verständlich aufzubereiten
- Sehr gute Kenntnisse im Umgang mit der Adobe Creative Suite, inklusive Photoshop, Illustrator, Canva, Videoschnitt, etc.
- Durchsetzungsfähigkeit, Verhandlungsgeschick, Treiber:in für Veränderung und die Fähigkeit, Ideen schnell in die Praxis umzusetzen.
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