Director Retail In-Store Technology

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:
Leadership

• Responsible for all aspects of the performance management and professional development of the team, including recruitment, development plans, providing constructive feedback, appraisals and exit processes
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being
• Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.

Global Retail In-Store Technology Strategy & Platforms

• Define and execute a global in-store technology strategy aligned with PUMA's brand vision, D2C ambition, and commercial objectives
• Own the end-to-end lifecycle of all in-store technology solutions (POS, clienteling, store devices, workforce tools, in-store digital experiences), from concept through rollout and optimisation
• Partner closely with Retail, Markets, Operations, and Store Excellence teams to understand local store needs, operational realities, and regional nuances
• Drive a global in-store technology roadmap and backlog, balancing scalability with market-specific requirements
• Act as the key business-facing technology leader for retail stores, ensuring solutions deliver measurable value for store teams and consumers.

In-Store Consumer & Associate Experience Enablement

• Enable seamless, intuitive, and frictionless in-store consumer journeys, from assisted selling and checkout to omnichannel services (CnC, RiS, SfS, endless aisle)
• Design and evolve technology that empowers store associates with the right tools, data, and insights to deliver premium consumer experiences
• Ensure tight integration between in-store systems and digital commerce platforms to support a true omnichannel experience
• Leverage store-level data and feedback to continuously improve in-store experiences and operational efficiency.

Store Systems, POS & Device Ecosystem

• Own the global POS strategy, including hardware, software, payments, and integration with upstream and downstream systems
• Define standards for store devices and digital tooling (handhelds, kiosks, mobile POS, digital signage), ensuring reliability, usability, and scalability
• Partner with IT Operations and Security to ensure store technologies meet performance, stability, and compliance requirements.

Global Standards & Scalable Execution

• Establish global principles, architectures, and standards for in-store technology while enabling local flexibility where it creates value
• Lead global rollouts and upgrades, coordinating with Markets, Retail Operations, and Change teams to ensure smooth adoption
• Drive adoption through strong change management, training enablement, and clear communication with store teams.

Vendor, Innovation & Continuous Improvement

• Manage strategic technology partners and vendors in the retail technology ecosystem
• Continuously scan the market for emerging retail technologies and innovations that can enhance store performance and consumer engagement
• Define KPIs and success metrics for in-store technology initiatives, tracking value creation and continuously optimising solutions.

YOUR TALENT:

• 10–15 years of experience in retail technology, D2C, or large-scale enterprise technology environments, with strong exposure to physical retail and store operations
• Proven track record owning in-store technology landscapes (POS, payments, store devices) and delivering multi-market store rollouts
• Solid understanding of omnichannel integration between physical retail and digital commerce platforms
• Strong ability to balance global standards with local market needs in complex, international organisations
• Experienced people leader with a history of leading global teams and influencing senior retail and technology stakeholders
• Pragmatic, outcome-driven leader with a strong focus on reliability, adoption, and store-level impact.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.