Director / VP Go-To-Market (m/f/d)

Vor 5 Tagen

Berlin, Berlin, Deutschland Smalt Vollzeit
Your Impact:

We are seeking a Director/ VP Go-To-Market who will lead our revenue efforts by: 

Building and orchestrating a recruiting/ acquisition engine for new craftsmen partners

Leading the marketing / GTM excellence center that helps our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line and retain revenues through local GTM experiments, productization of lead-generation channels 

This role is crucial to the success of smalt's business and our goal of becoming a global champion. It is the first senior leadership role with a strong GTM/ Revenue focus. You will work with a team of 3-5 people across recruiting/ acquisition and the GTM excellence center. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology — driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.

As Director / VP GTM, you will:

  • Accelerate partner growth & revenue retention: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.

  • Run growth & marketing experiments: Design and test campaigns (digital & offline), implement funnels, and measure performance.

  • Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt's partner network.

  • Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.

Lead the recruiting/ acquisition and GTM-teams: Lead a team of 3-5 across partner acquisition/ recruiting as well as partner GTM/ revenue growth and retention.  What Makes You a Great Fit:
  • Ideal Background:

    • High-growth startup leadership experience in go-to-market or sales enablement.

    • Strong exposure to small business growth and field marketing.

    • Passionate about empowering entrepreneurs and helping real businesses grow.

  • Experience & Skills:

    •  4–6 years of full-time work experience in go-to-market, marketing, digital marketing, revenue retention - in online and offline

    • Ideally, previous experience in the trades/crafts and ability to think both digital as well as offline revenue generation

    • Top-notch intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.

    • Strong analytical mindset with the ability to measure and optimize performance.

    • Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.

    • Language: Fluent in German and English.

    • Location: Berlin/ hybrid set-up possible

  • Mindset & Working Style:

    • Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.

    • Data-driven: Makes decisions based on numbers and quick iterations.

    • Affinity for GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.

    • Hands-on & supportive: Willing to work directly with partners, including local activations and field support.

Why You'll Love Working With Us:

  • Join the senior leadership team of a passionate, diverse and inclusive team shaping the future of skilled trades

  • 30 vacation days

  • Competitive compensation & VSOP

  • Deutschlandticket or Urban Sports ClubMembership

  • Exposure to the world's leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_

  • Hybrid work setup (Berlin preferred)

  • Regular team events and lunches

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