Vice President Sales

We are looking for an experienced and results-driven VP Sales (m/f/d) CBT (Coating & Brazing Technologies) EMEA Market to take on a leadership role in driving our CBT sales strategy across Europe, the Middle East, and Africa. In this position, you will report directly to the EMEA Market President and belong to Höganäs EMEA Market Management Team and work closely with senior leadership to strengthen customer relationships, drive growth, and identify new CBT business opportunities across the region.

About the position

In this role, you will be responsible and accountable for driving the CBT Sales Strategy, in the EMEA region. You will be tasked with implementing and executing the Sales Strategy in alignment with the global CBT division strategies, ensuring continuous business development and sales performance in the market.

Your responsibilities will include delivering the top-line revenue as defined in the 3-Year Business Plan for the CBT division in the EMEA region, as well as consistently developing, maintaining, and communicating strong competitive intelligence, market data, and sales analysis. You will monitor and analyze market-specific trends, share insights with relevant stakeholders, and propose strategies to optimize market opportunities.

You will be responsible for monitoring and optimizing available sales resources, identifying opportunities to reduce costs without compromising long-term business objectives or market share. Collaboration will be key, as you will work closely with global, regional, and in-country teams to foster strong relationships and team spirit, ensuring the long-term success of the CBT division.

Maintaining high standards of customer service, satisfaction, and quality will be essential, alongside building value-added solution selling capabilities and managing C-Level sales engagements. You will execute Go-to-Market activities, extend market coverage, increase the sales funnel, and implement strategic selling initiatives.

Additionally, you will oversee the CBT EMEA Sales team and execution of sales programs, ensuring their alignment with company policies and trade rules, while analyzing the results to ensure high sales and service performance. Managing system-based working methods (e.g., CRAM) will also be a key part of your role.

In this position, you will play a crucial role in human capital and talent management and development, focusing on attracting, retaining, and developing local and regional talent. You will also be responsible for executing performance management tasks for all employees in the CBT EMEA Sales team. This position will be located at one of the Höganäs' German sites, in Düsseldorf, Goslar or Laufenburg. The role requires international travel across the EMEA region, with an expected scope of up to 70%.

Your profile

We are looking for a highly qualified individual with a Bachelor's degree in a technical field, Master preferred, with a minimum 10 years' relevant commercial and/or technical experience.

Ideally, you will have an engineering background to complement your business acumen. A solid understanding of key industry sectors, such as Automotive, Energy, and Aviation, will be highly valued. You should have at least 10 years of commercial leadership experience, ideally as a Sales Director with team responsibility, combined with solid experience working within a matrix organizational structure. Experience in multicultural or cross-cultural environments is a plus, as is a global business perspective.

Proven strong commercial acumen is essential, combined with excellent negotiation skills and the ability to drive commercial excellence such as forecast accuracy, pricing, contract management, global strategic account planning and customer satisfaction management. Fluency in English and German is required, and excellent interpersonal and communication skills are essential to effectively collaborate with diverse teams and stakeholders.

In addition to these qualifications, we are seeking someone with strong strategic thinking skills, able to drive current business performance results while contributing to the overall transformation of Höganäs. You will be capable of making the strategy happen, with a focus on agility and resilience to deliver business results.

Your customer focus will center on creating value-added solutions for customers, building strong partnerships with empathy, and understanding both local needs and global platforms. You will contribute to Höganäs' growth by offering valuable local insights.

As a leader, you will listen and learn, adapting your leadership style to align with Höganäs' values. You will foster open communication, trust, and respect, while maintaining high integrity. You will hire, retain, and build diverse, multicultural teams, promoting equality and encouraging diversity.

You will act as a change champion, consistently driving improvement and harnessing individual and team passions to achieve the company's mission. Your sustainability mindset will ensure a strong understanding of corporate and social responsibility, successfully managing these agendas at the local level.

Interested?

We welcome your application Last day to apply for the position is If you have any questions, please contact us.  

Contact persons:

Anna Nilsson

Market President EMEA

Bettina Raufer

Vice President HR CBT

We aim to offer a great and meaningful place to work where you can fulfill your potential and ambitions. We welcome all applicants and strive for diversity. We have a clear management philosophy, and just like us you believe that through collaboration and openness we develop as individuals and as a company. We see all employees, regardless of position, as leaders when we approach the challenges that the world - and we - face. Höganäs ambition is to lead the transformation to better meet the needs of tomorrow and become the preferred supplier of sustainable metal powder on a global scale – join us in our journey of sustainable change and towards net-zero climate emissions.

Höganäs is the world leader in the market for metal powders, with a yearly capacity of 500,000 tons. Höganäs vision is to inspire the industry to make more with less, and its ambition is to be the preferred supplier of sustainable metal powders. In close cooperation with customers, Höganäs develops tomorrow's solutions for automotive components, electrical motors, brazing, surface coating, and additive manufacturing. Höganäs operates 17 production centres across the globe and has a workforce of 2,400 employees. The turnover for 2024 was €1.034 biljons. Höganäs, which was founded in 1797, is owned by Lindéngruppen and Wallenberg owned FAM.