Vice President, B2C Marketing

Vor 6 Tagen

Home Office, Deutschland Holtzbrinck Publishing Group Vollzeit 80.000 € - 120.000 € pro Jahr

Digital Science

We are Digital Science and we are advancing the research ecosystem.

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Do you want to join us in achieving our vision?

UK (Home based)

Marketing und Kommunikation

Berufserfahrene

What you'll be doing

  • Own and execute the global B2C marketing strategy focused on MAU, engagement, and revenue growth
  • Lead cross-functional marketing execution (both internally and/or working with external agencies) across acquisition, onboarding, lifecycle, and brand
  • Bring deep experience across the full marketing mix, including SEO, paid search, social, LLM/search optimization, email and lifecycle marketing, content strategy, website optimization, influencer and community campaigns, partnerships, and events.
  • Design and manage the marketing budget against revenue and user growth objectives, with clear KPIs at the channel level to guide investment and performance optimization.
  • Define personas, refine positioning, and translate value propositions into effective messaging
  • Oversee GTM strategy for pricing, packaging, and product launches
  • Optimize website, content, and communications for clarity, conversion, and impact
  • Collaborate closely with Product, Customer, and RevOps to align roadmaps and measure outcomes

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