Marketing Manager, Performance

ABOUT US

Since 2020, Pliant has been on a mission to rethink credit cards and empower companies to grow by providing a smart way to pay that scale with their business. With our app and API-based solutions, Pliant allows companies to issue physical and virtual credit cards, automate payment processes, track spending, and seamlessly integrate these data into their finance stack.

Pliant is growing quickly. With our expansion into 30 international markets, we believe that people, passion, and diversity are the key ingredients to our future success. Our growing team of 200+ Plianteers come from 38 nationalities and work remotely or in a hybrid environment from our headquarters in the heart of Berlin. And we're looking for more talented and committed people to join us on our journey

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Who are Pliant

ABOUT THE ROLE

We are looking for a (Senior) Marketing Manager, Performance & Growth (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation.

This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts.

This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment.

This role is a hybrid role, based in Berlin, Germany.

WHAT YOU'LL DO

You'll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.

• Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
• ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics.
• Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
• Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
• Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
• Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
• Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
• Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights.

WHAT YOU'LL BRING

• 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage).
• Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4, DreamData is a plus).
• Proven experience designing and executing full-funnel campaigns with measurable business impact.
• Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics.
• Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively.
• Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact.
• Bonus: Background in fintech or working with travel clients is a strong plus.
• Fluency in English (written and spoken) is required.

WHAT WE OFFER

• The opportunity to work in a growing team with big responsibilities that thrives on a strong exchange of knowledge and excellence 
• Attractive remuneration
• Your choice of preferred OS, Windows or Mac
• Flat hierarchy and transparent communication in a relaxed, professional atmosphere
• Opportunity to develop your talent in a dynamic team with ambitious goals
• Flexibility and possibility to work remotely
• Monthly mobility benefit 
• Wellhub Membership 
• Company card with a monthly allowance for lunches, coffee, etc. with co-workers