Marketing Communications Manager – Global Social Media Lead

Powering Possibility

Schaltbau ist ein weltweit führendes Unternehmen, das sich auf Gleichstrom spezialisiert hat und Produkte und Lösungen anbietet, die Elektrifizierung ermöglichen. Mit einem breiten Portfolio an Schützen, Steckverbindern, Schaltern und Sicherheitskomponenten unterstützt Schaltbau Partner und Kunden bei der Lösung komplexer Herausforderungen in den Bereichen Bahn, Energie und E-Mobilität. Basierend auf fast einem Jahrhundert Erfahrung hat Schaltbau seinen Hauptsitz in München und ist mit über 1.000 Mitarbeitern weltweit auf allen wichtigen Kontinenten vertreten. Unser Geschäft wächst und dafür brauchen wir Dich Komm in unser Team und unterstütze uns am Standort Standort München als:

Marketing Communications Manager – Global Social Media Lead (m/f/d)
So arbeitest Du bei uns:

Deine Arbeit liefert einen wichtigen Beitrag zur Energiewende. Daher gilt: egal ob bei der Entwicklung unserer Produkte oder im Rahmen Deiner neuen Ideen: Pioniergeist erwünscht Wir bieten Dir flexible Arbeitszeitmodelle, flache Hierarchien und moderne Arbeitswelten damit Du dich bei uns bestmöglich entfalten kannst

Begeisternd – Deine Aufgaben:

• Drive the ongoing development, positioning, and global visibility of the Schaltbau GmbH and Eddicy brands in close alignment with the Director Marketing & Communications, Executive Management, and key internal stakeholders
• Plan, execute, and evaluate integrated communication strategies and campaigns across relevant channels to strengthen brand relevance, reputation, and commercial impact
• Lead the company's storytelling and thought-leadership agenda by shaping narratives, identifying opportunities, and ensuring consistency across all external touchpoints
• Own the global social media strategy, including channel management, content planning, and daily execution across all corporate platforms (LinkedIn, YouTube)
• Guide and support local teams in the USA, India, and France through advisement, content feedback, and approvals, ensuring regional activity aligns with global standards
• Oversee global media relations, including ownership of corporate Newsroom, content development, press engagement, and proactive reputation-building activities
• Advise internal teams on branding and communication topics, supporting strategic initiatives, leadership communications, and organizational change efforts
• Monitor and track market trends and broader comms performance of activities and optimize engagement, reach, and lead-generation impact

Überzeugend – DeinProfil:

• Degree in communications, marketing, public relations, or a closely related field
• Solid professional experience in marketing communications, brand management, or corporate communications, ideally in an international B2B environment
• Proven ability to develop and advance corporate brands, including experience driving brand positioning, narrative development, and multi-channel communication strategies
• Hands-on expertise in managing global social media channels including LinkedIn and YouTube; including content planning, publishing workflows, and performance tracking
• Confident working with cross-functional and cross-regional stakeholders, with strong advisory skills and the ability to align diverse teams around shared brand standards
• Demonstrated experience in media relations, content creation, and managing corporate press activities
• Skilled at translating complex or technical topics into clear, compelling messages tailored to different audiences
• Strong analytical mindset with the ability to interpret communication and social media metrics, spot trends, and adjust strategies accordingly
• Excellent communication skills in English and German; additional languages are an advantage
• Structured, proactive working style with the ability to manage multiple priorities and balance both strategic and operational tasks
• Fluent in German and English, with strong written and verbal communication skills (C1 level)

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