Strategic Social Media Growth Manager

Company Description
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of
Care
,
Courage
,
Openness
, and
Simplicity
. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description
As a
Social Media Growth Manager
, you will play a pivotal role in shaping the long-term direction and impact of our organic social media presence. You will partner closely with the Social Media Team Lead to define the overarching strategy regarding the role of channels and the overall impact of Organic Social Media on the sales funnel, as well as its contribution to the customer and brand value.

You will guide channel priorities and ensure our social media work contributes measurable value to both brand and business. With a focus on innovation, analysis, and brand storytelling, you will help us identify growth opportunities, test new platforms and topics, and evolve our global social ecosystem.

Key Responsibilities

Social Media & Channel Strategy

• Support the Social Media Team Lead in developing strategy that is consistent with overall marketing / brand and business goals; identify, measure and monitor the impact of organic social media on the sales funnel, as well as its contribution to the customer and brand value.
• Drive the strategic development of all social media channels by identifying growth opportunities, audience segments, and content pillars that enhance brand relevance, business impact and engagement.
• Define and continuously refine platform-specific strategies for Facebook, Instagram, TikTok, Pinterest, and explore emerging platforms; ensuring that strategies are smart and executionable.
• Develop and monitor co-marketing business concepts to drive both, revenue and channel performance.
• Ensure strategic decisions are insight-driven by connecting with analytics and customer research teams across the organization
• Educate and enable the team to understand and execute channel strategies

Channel Management & Performance

• Continuously monitor and analyze social media performance across global markets, adapting content formats, posting schedules, and engagement tactics based on insights, trends, and audience behaviors worldwide.
• Collaborate with regional and international teams to ensure cohesive messaging and maximize synergies across markets.

Collaboration & Innovation

• Work closely with the Creative Social Media Manager and other content teams to ensure strategy and creativity are seamlessly connected.
• Partner with customer insights, performance marketing, and CRM teams to integrate social into cross-channel initiatives.
• Scout trends, competitor activities, and innovations in the social landscape to proactively recommend new opportunities.
• Contribute to building playbooks, guidelines, and best practices for our organic social media team and beyond.

Qualifications

• Proven experience in social media strategy and channel management, ideally within e-commerce or a consumer brand.
• Experience in developing executable Organic Social Media strategies that build the link between business / brand goals and hands-on channel execution
• Strong analytical skills: ability to interpret data, derive insights, and translate them into actionable strategies.
• Familiarity with all major social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn) and their role in driving engagement and business value.
• Experience with social media management and analytics tools (e.g. Sprinklr, or similar).
• Strategic thinker with a hands-on mentality: comfortable planning big-picture direction while optimizing daily performance.
• Excellent communication and collaboration skills to work cross-functionally across teams and markets.
• A passion for digital trends, social media innovation, and the role social plays in shaping brand-consumer relationships.
• Advanced level of German Language would a plus
• Bonus: Experience using AI-driven analytics, trend forecasting, or content optimization tools.

Additional Information
With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup:
60% in-office, 40% remote
, collaborating with colleagues across locations.

Our benefits:
20% discount in our zooplus shop

Internal and external training

Team events

28 vacation days and days off on 24th and 31st of December

Corporate rates at a local gym chain (Body & Soul)

Company mobile phone for work and personal use

Want to know more? Learn more about zooplus here, and check out our LinkedIn, Instagram, TikTok, and YouTube to get a glimpse into the zooplus culture.

zooplus is committed to equal opportunity.
We value and embrace diversity and inclusion of all Team Members.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.