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Commercial Digital Lead

vor 11 Stunden

München, Deutschland GSK Vollzeit

Site Name: Munich - Office

Posted Date: Jan

ViiV Healthcare ist ein Unternehmen, das sich zu 100 % auf HIV konzentriert und sich mehrheitlich im Besitz von GSK, einem globalen Biopharmaunternehmen, befindet. Als Mitarbeiter von ViiV sind Sie Teil eines Teams, das sich zum Ziel gesetzt hat, niemanden, der mit HIV lebt, zurückzulassen. Darüber hinaus haben Sie durch unsere Aktionärsbeziehung mit GSK-Zugang zu einer Reihe von gemeinsamen Vorteilen und beruflichen Entwicklungsmöglichkeiten.

Commercial Digital Lead (m/w/d)

Der Commercial Digital Lead gestaltet aktiv die digitale Strategie für den deutschen Markt und verantwortet das Engagement über ViiV-eigene sowie 3rd-Party-Kanäle. Die digitale Transformation wird cross-funktional und im Austausch mit internationalen Teams vorangetrieben – stets im Einklang mit Compliance und Governance. "Best-in-class"-Lösungen entlang der Kunden-Journey werden entwickelt, digitale und KI-gestützte Tools optimiert sowie die Effizienz, Skalierbarkeit und Wirkung der digitalen Kanäle gesteigert. Markt- und Kundeninsights werden datengetrieben genutzt, um die lokale Digitalstrategie für Strategisches Key Account Management (SAM) kontinuierlich zu verbessern, Patient*innen den bestmöglichen Zugang zu 2DR-Therapien und die Transformation von ViiV zu einem Long-Acting-Powerhouse zu erreichen.

Hauptaufgaben

  • Entwicklung und Umsetzung der lokalen Digitalstrategie inkl. Roadmap und Skalierung (Fokus: Long-Acting)
  • Umsetzung datengetriebener, KI-gestützter Maßnahmen zur Personalisierung und kontinuierliche Optimierung anhand von Performance KPIs
  • Nutzung sowie vorantreiben von Segmentation & Targeting um neue Kanäle zu erschließen und die digitale Transformation durch neue Technologien zu fördern
  • Nutzung von Markt- und Wettbewerbsanalysen zur Optimierung der Digitalstrategie und Erschließung neuer Potenziale
  • Enge Zusammenarbeit mit P&O, Tech, Vertrieb, Medical, Market Access und globalen Teams zur Effizienzsteigerung
  • Fachliche Führung und Weiterentwicklung des Digital Specialists zur erfolgreichen Umsetzung der Strategie

Qualifikationen & Fähigkeiten

  • Abgeschlossenes Bachelorstudium in Betriebswirtschaft, Marketing oder vergleichbarem Bereich sowie Erfahrung in Digital Analytics
  • Nachweisbare Erfolge im Multichannel-/Omnichannel-Marketing, idealerweise in Pharma, Biotech oder OTC
  • Team-Lead-Erfahrung und Fähigkeit zur Führung und Weiterentwicklung von Mitarbeitenden
  • Fundiertes Wissen in Website-Architektur, UX, Webanalyse sowie SEO/SEA
  • Erfahrung in der Entwicklung und Umsetzung von Marketing- und Kommunikationsstrategien
  • Digital Fluency: Sicherer Umgang mit digitalen Tools zur effizienten und strategischen Umsetzung

Bevorzugte Qualifikationen & Fähigkeiten

  • Starke Kommunikations- und Teamfähigkeiten sowie Erfahrung im interdisziplinären Projektmanagement
  • Can-do-Mindset: Neugier, Resilienz und Innovationskraft zur Förderung neuer Arbeitsweisen und kontinuierlicher Verbesserung

Weitere Informationen:

Annual Report

Product Pipeline

EBDE
LI-ViiV

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at DE.Contact- where you can also request a call.

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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