Content Operations Lead

About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we're shaping the future of play, learning, and imagination.

You as part of tonies:

As Content Operations Lead (all genders) you will build and run the global operational backbone of our content delivery - from ingestion and metadata management to technical quality control and catalogue integrity.

This role combines strategic oversight with hands-on execution: you will define and implement the systems, tools, and processes that ensure content is delivered accurately, on time, and at scale across all markets (UK, US, FR, DACH). You'll serve as the key escalation point for operational issues and post-launch stability, bridging the gap between Content & Licensing, Product, and Portfolio functions to maintain excellence across the entire lifecycle.

A builder at heart, you'll architect efficient workflows, champion automation, and establish data-driven standards that enable tonies to scale its global content ecosystem confidently.

Your tasks and responsibilities will include:

• Define and own global operational standards for content ingestion, metadata, quality control, and catalogue workflows.
• Design and implement scalable processes that support existing markets (UK, US, FR, DACH) and prepare for future territories and formats.
• Lead automation initiatives, leveraging AI and tooling to streamline metadata management, QC, and reporting - driving efficiency and consistency.
• Ensure operational readiness and release quality, managing SLAs, launch accuracy, and catalogue stability across all markets.
• Troubleshoot and resolve content delivery and metadata issues, acting as the central escalation point.
• Collaborate cross-functionally with Content, Licensing, Product, and Portfolio teams to align timelines, standards, and workflows.
• Monitor and report on operational KPIs, identifying areas for improvement and embedding continuous optimisation.
• Be hands-on in execution – from process setup to QA implementation - ensuring high-quality, reliable delivery at every stage.

What we are looking for:

• 6+ years' experience in digital content operations, publishing workflows, or media production.
• Proven success designing and executing global, scalable content operations.
• Strong technical understanding of file formats, metadata systems, CMS tools, and digital asset workflows.
• Demonstrated experience driving automation or process optimisation initiatives.
• Solid cross-functional collaboration skills with stakeholders in Product, Tech, and Content.
• Analytical mindset and comfort using data to inform decisions.
• A hands-on, execution-focused approach – equally comfortable defining strategy and rolling up your sleeves to deliver it.
• A builder's mindset: structured, solution-oriented, and passionate about creating systems that scale.

Why tonies?

• Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
• Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
• Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues' different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you

Sabine Schykowski
Talent Acquisition Manager

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