Consumer Insights Manager

THE ROLE

We are seeking an experienced and strategic Consumer Insights Manager for the DACH region. In this key role, you will deliver clear, actionable insights that drive strategic and operational decisions. You will lead and inspire a high-performing team, translate consumer and market data into business opportunities, and work closely with local and global stakeholders to shape brand strategy, communications, innovation, and customer experience. The ideal candidate combines strong leadership with deep expertise in consumer research and behaviour, and a proven ability to influence decisions in a complex, international environment.

Location: Hamburg, Germany

PRINCIPLE ACCOUNTABILITIES

• Lead the Consumer Insights function for the DACH region, delivering clear, actionable insights that drive strategic and operational decisions.
• Build, lead, and develop a high-performing team that translates complex data into business-relevant insights and opportunities.
• Design, commission, and manage primary and secondary research with strong methodological rigour and commercial relevance.
• Monitor market dynamics, consumer trends, and competitor performance to anticipate opportunities and inform strategy.
• Act as a strategic partner to marketing and cross-functional teams, ensuring insights shape brand strategy, innovation, and customer experience.
• Collaborate across local and global stakeholders to embed insights and support data-driven decision-making across the organisation
• Lead the Consumer Insights function for the DACH region, delivering clear, actionable insights that drive strategic and operational decisions.
• Build, lead, and develop a high-performing team that translates complex data into business-relevant insights and opportunities.
• Design, commission, and manage primary and secondary research with strong methodological rigour and commercial relevance.
• Monitor market dynamics, consumer trends, and competitor performance to anticipate opportunities and inform strategy.
• Act as a strategic partner to marketing and cross-functional teams, ensuring insights shape brand strategy, innovation, and customer experience.
• Collaborate across local and global stakeholders to embed insights and support data-driven decision-making across the organisation

SKILLS AND EXPERIENCE REQUIRED

• Proven leader with the ability to build, inspire, and develop high-performing teams.
• Extensive experience in senior consumer insights or market research roles within fast-paced, multinational environments.
• Deep understanding of consumer behaviour, insight techniques, and the commercial application of data.
• Strong stakeholder management skills with the ability to influence across functions, regions, and global structures.
• Expertise in competitive intelligence, scenario modelling, and war gaming, particularly in pricing.
• Degree-educated and fluent in English; German language skills are a strong advantage.

WHAT WE OFFER

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

EVERYONE BELONGS

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

ABOUT US

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.