Marketing and Communication Manager

The
Almo Nature Group
is seeking a
Marketing and Communication Manager
to serve as the engine and the voice of our unique model:
Reintegration Economy
. We do not use profits to enrich shareholders, but to fund environmental activism projects.

We are looking for a bold and passionate individual who can define our market strategy and communicate this transformative message globally, maximizing both the ethical impact and the commercial value of the Group. This is a strategic role, reporting directly to the
CEO
.

As Marketing and Communication Manager, you will be responsible for leading the integration between the Marketing and Communication strategies of the Almo Nature Group.

This is a full time role based in our office in Oberaching, no remote working is foreseen.

To apply, please send your CV and covering letter in English.

1. Marketing and Commercial Strategy

• Market Strategy:
  Develop, implement, and monitor the global marketing strategy, ensuring alignment with the Group's ethical mission and commercial growth objectives.
• Product Marketing:
  Collaborate with product teams to define positioning, key messaging, and Go-to-Market strategies for Almo Nature products.
• Analysis and Insights:
  Monitor market trends, competitor activities (including ethical communication), and analyze campaign performance to optimize budget allocation and maximize
  ROI
  (Return on Investment) and
  ROA
  (Return on Activism).
• Channel Support:
  Provide consistent marketing materials (
  Trade Marketing
  ) and communication tools to sales teams and distribution partners to maximize presence and sales at key touchpoints.

2. Communication Strategy and Storytelling

• Integrated Strategy Definition/Implementation:
  Design and implement the integrated communication plan (PR, Digital, Internal, Advertising) for both Almo Nature Group and Fondazione Capellino.
• Be the Storyteller:
  Translate the complex Reintegration Economy model and the excellence of Almo Nature products into engaging and high-impact storytelling that balances
  purpose
  and
  profit
  .
• Brand and Tone Guidance:
  Ensure our tone of voice—bold, compassionate, and activist—is consistent across all touchpoints, in line with the mission
  "All Profits to the Planet."

3. Media Relations and Public Relations (PR)

• PR Management:
  Maintain and develop key relationships with general and trade media (national and international), positioning the company as a thought leader in ethical pet food and regenerative economics.
• Crisis Management:
  Protect and enhance the Group's reputation through proactive and reactive communication management during crisis situations.

4. Digital Content and Campaigns

• Digital Supervision:
  Oversee the creation of all digital content (website, blog, social media, DEM/Newsletter) for Almo Nature and Fondazione Capellino, balancing product-focused communication (conversion) with activism (engagement).
• Advertising Campaigns:
  Plan and manage online and offline marketing and awareness campaigns (e.g., social media advertising, media planning) aimed at increasing brand awareness and supporting sales targets.

Essential Requirements

• Solid Experience:
  Minimum 5-7 years of experience as a Marketing Manager, Brand Manager, or in strategic roles integrating Marketing and Communication, ideally within organizations with a strong ethical/social focus (e.g., non-profits, Benefit Corps, B-Corps).
• Mandatory Bilingualism:
  Fluent proficiency (written and oral) in
  Italian and English
  (C1/C2 level or higher).
• Integrated Marketing Expertise:
  Proven ability to develop comprehensive marketing strategies, from market segmentation to product launches and performance analysis.
• Passion for the Cause:
  Strong alignment and dedication to the mission of sustainability, biodiversity protection, and an understanding of the Reintegration Economy model.

Ideal Skills

• Degree in Marketing, Economics, Communications, or related fields.
• Familiarity with
  ESG
  themes, environmental activism, and regenerative economics.
• Experience in managing marketing budgets and measuring performance (
  KPIs
  ) across multiple channels.
• Ability to work in an international, dynamic, and fast-paced environment.