Marketing Lead

About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

• Customer First
• Push Boundaries
• Critical Thinking
• Build for Scale
• Less is More
• Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us

Vorantwortungen
Go-to-Market-Strategie und Aufbau eines lokalen Teams

• Leitung der Go-to-Market-Strategie zur Stärkung der Marke Klook und Förderung von Leads sowie Kundenakquise im deutschen Markt.
• Aufbau und Rekrutierung eines lokalen Marketingteams für Kampagnenmanagement, Media Buying, Social Media, Influencer-Kooperationen, strategische Partnerschaften und Affiliate Marketing.
• Entwicklung datengestützter Strategien zur Optimierung von Kampagnen und Kanalleistung, um Interesse in Buchungen umzuwandeln.
• Zusammenarbeit mit Produkt- und Supply-Teams, um Angebote auf die Bedürfnisse deutscher Kunden für Schlüsseldestinationen abzustimmen.

Management eines lokalen Teams und von Agenturen

• Führung eines kleinen, leistungsstarken Marketingteams zur Erreichung von Zielvorgaben und Förderung der beruflichen Entwicklung.
• Steuerung und Koordination lokaler Agenturen zur Skalierung spezifischer Marketingkanäle.
• Koordination der Partnerschaften von Ausschreibungen bis zum Performance Management und Sicherstellung effektiver Kommunikation zur Optimierung der Kampagnenleistung.

Gezielte Marketingkampagnen

• Planung und Umsetzung integrierter Marketingkampagnen für den deutschen Markt zur Steigerung von Interesse und Buchungen.
• Sicherstellung einer konsistenten Markenbotschaft über alle Touchpoints hinweg und Optimierung der Kundenreise von der Awareness-Phase bis zur Buchung.
• Zusammenarbeit mit funktionsübergreifenden Teams und externen Partnern zur reibungslosen Umsetzung der Kampagnen.

Kunden-Insights & Lokalisierung

• Lokalisierung von Marketingbotschaften und kreativen Inhalten an deutsche Kultur, Mentalität und Reisetrends.
• Gestaltung von Kampagnen, die Markenwerte von Klook widerspiegeln und gleichzeitig lokal relevant sind.
• Kontinuierliche Analyse von Markttrends und Kundenverhalten zur Optimierung von Marketingstrategien.
• Ableitung umsetzbarer Insights zur Steigerung der Kampagnenwirkung und Stärkung der Marktposition.

Dateninformierte Optimierung & Reporting

• Nutzung von Analysetools zur Messung und Optimierung der Marketing- und Kanalperformance.
• Regelmäßiges Reporting zu KPIs, Kundenverhalten und ROI im deutschen Markt.
• Verantwortung für Budgetplanung und -kontrolle über alle Kanäle hinweg.

Ihr Fachwissen

• Über sieben Jahre Erfahrung im Marketing, idealerweise in einem Start-up- oder Technologieumfeld.
• Kreatives und analytisches Denken mit nachweislichem Erfolg bei Kampagnen über verschiedene Kanäle (Paid-, Owned- und Earned-Media-Kanäle).
• Erfahrung in Teamführung und im Management externer Agenturen.
• Ergebnisorientierte Arbeitsweise mit Fokus auf ROI und Wachstumstreiber.
• Fähigkeit, strategisch zu planen und operativ umzusetzen.
• Belastbar, anpassungsfähig und erfolgreich in einem dynamischen Umfeld.
• Internationale Reisebereitschaft.
• Fließende Deutsch- und Englischkenntnisse in Wort und Schrift.

Go to Market Strategy + Hiring Local Team

• Strategise and lead the go to market strategy to grow the Klook brand, drive high-quality leads and customer acquisition within the DE market.
• Identify and hire talent for key local marketing channels including, but not limited to, campaign management, media buying, social media marketing, influencer collaborations, strategic partnerships, and affiliate marketing.
• Develop effective strategies to convert interest into bookings, leveraging data-driven insights to optimise campaigns and channel performance.
• Collaborate with product and supply teams to ensure Klook's offerings align with DE customer demand for key destinations.

Manage a Local Team and Agencies

• Manage a small but high performing in-house marketing team, with a strong enthusiasm to grow their career ambitions.
• Leverage local agencies to scale certain channels and oversee the end-to-end partnership, from tendering to continuous briefing and performance management.

Targeted Marketing Campaigns

• Drive and execute integrated marketing campaigns tailored to the DE market, focusing on driving interest and bookings for travel to targeted destinations.
• Work closely with cross-functional teams and third parties to ensure seamless campaign execution, maintaining consistent messaging and a smooth customer journey from awareness to booking.

Customer Insights & Localisation

• Ensure Klook's messaging and branding resonate with the DE mentality and lifestyle, adapting campaigns and creative assets to appeal to DE traveller - be the localisation advocate across the company.
• Champion Klook's brand identity and values in all marketing materials and campaigns, aligning with the company's vision while adapting to regional nuances.
• Continuously monitor DE market trends and consumer behaviour to inform marketing strategies and maintain a competitive edge.

Data-Informed Optimisation & Reporting

• Utilise data analytics tools to measure, track, and report on the effectiveness of marketing campaigns and channel performance, providing actionable insights for optimisation.
• Provide regular updates to leadership on key marketing performance indicators, customer behaviour insights, and the ROI of marketing activities within the DE market.
• Manage budgets across all channels, including forecasting, actualizing and accruing.

Your Expertise

• 7+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• A creative and analytical thinker with a track record of successful campaigns across paid, owned and earned channels
• Experience managing agencies and leading teams
• Accountability and ownership of results and ROI tracking
• Solid business acumen to understand key business and consumer levers that unlock growth
• The ability to work at both strategic and tactical levels
• Ability to thrive in a fast-paced startup environment
• Willingness to regularly travel internationally
• Fluent in German and English (written and verbal)

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.