Senior Manager, Spoken Word, Spoken Word

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalised music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at

As Senior Manager, Spoken Word, you will be the local leader responsible for growing Amazon Music's spoken word business across podcasts and audiobooks in the German market. This role owns how spoken word shows up for customers — from discovery and engagement to long-term listening — and how Amazon Music partners with creators, publishers, and the wider audio industry in Germany.

This role is well-suited to someone who enjoys building in ambiguity, influencing across teams, and balancing creative partnerships with commercial and customer outcomes. We are looking for a leader or manager with deep experience in podcasts, audiobooks, or adjacent audio/media businesses, and a strong understanding of the German spoken word landscape. You will own both strategy and execution, and be accountable for delivering results in a fast-moving, evolving category.

Location preference: Munich. Berlin open for consideration.

Key job responsibilities
- Own the overall Spoken Word strategy for Germany, spanning podcasts and audiobooks, and translate global priorities into clear local plans, goals, and execution.
- Act as the senior market leader for Spoken Word in Germany, building and maintaining deep relationships with top creators, publishers, networks, and industry partners to grow listening and engagement on Amazon Music.
- Drive audience growth by identifying opportunities across content, product, and marketing — and working cross-functionally to turn those opportunities into delivered outcomes.
- Partner closely with global and regional teams across Amazon Music, Product, Content, Creator Marketing, Industry Relations, Audible, PR, and Analytics to ensure a cohesive, data-informed approach.
- Use customer and performance data to guide decisions, while being comfortable making judgment calls where data is incomplete or signals are mixed.
- Oversee high-impact initiatives such as creator partnerships, launches, campaigns, and industry moments that meaningfully move awareness, trust, and consumption of spoken word audio.
- Represent Amazon Music Spoken Word in Germany externally, shaping narratives with press and industry stakeholders and advocating for Amazon's strategic priorities.
- Serve as the voice of the German market internally, surfacing opportunities, risks, and learnings to inform broader spoken word strategy and roadmap decisions.

A day in the life
You'll operate at the intersection of content, product, marketing, and partnerships, translating global strategy into local execution that drives measurable listener growth. This is a highly visible role with broad ownership: you'll set direction, represent Spoken Word externally, and work closely with senior stakeholders across Amazon to shape how podcasts and audiobooks come together as a single, compelling customer experience.

About the team
Love Podcasts & Audiobooks? Come join Amazon Music, where we are reinventing how people discover and experience spoken word, music, and culture within a community of passionate fans.

- Experience in the entertainment industry, preferably within Podcasts or Music
- Experience working cross-functionally across marketing, product management, analytics, UX, and research
- Experience building and growing relationships with internal and external partners
- Highly proficient in spoken and written English and German (equivalent to Common European Framework of Reference C1/C2)

- Experience in data analysis and leveraging analytics to make decisions
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in podcasts, audiobooks, or spoken word content businesses

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