Senior User Acquisition Manager

New Moon Production is a remote working Hamburg based studio, bringing new and exciting games to the market. Since its founding in 2016, it has released multiple games on different platforms, including the much beloved Sunshine Island, with around 12 million unique players already.

Our "BIG Franchise'' is made up of 100+ highly talented individuals from all over the world. We believe that only the best employees can create the best products through teamwork, expertise and bringing together different ideas. Since 2021, New Moon Production has been part of Stillfront Group, one of Europe's leading game publishers with a strong focus on long-term IP growth.

As a Senior User Acquisition Manager, you will play an important role in planning, executing, and optimizing mobile ad campaigns to acquire high-value users. You'll work closely with the Director of User Acquisition and a senior team of industry experts to analyze performance, identify growth opportunities, and drive impactful strategies. To boost the performance of our games to the next level, you will focus on implementing user acquisition initiatives and retention campaigns through both traditional and innovative channels.

• Work closely with the UA team to build a world-class user acquisition department.
• Plan, launch, and manage campaigns across key platforms such as Facebook Ads, Google Ads, video networks and incentivized traffic.
• Monitor key metrics to assess and optimize campaign effectiveness.
• Close collaboration with the creative team to design and test engaging ad content and strategies.
• Set budgets, forecast performance and ensure campaigns stay on track.
• Prepare detailed performance reports and share actionable insights to drive future growth.
• Manage relationships with advertising platforms and media agencies to maximize results
• Stay ahead of industry trends by conducting competitor analysis and identifying new growth opportunities.

• Proven track record in user acquisition and performance marketing.
• Several years of professional experience in gaming/entertainment industry, a passion for gaming across all genres.
• A completed Bachelor's degree or MBA in marketing or related field.
• Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals.
• Good understanding of marketing attribution.
• Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality.
• Very good analytical and conceptual skills; a good knowledge of Excel is required.
• Excellent work ethic and ability to manage multiple projects in a results-oriented manner.
• Experience in bringing new mobile games to market preferred.
• Outstanding leadership abilities and cross-functional collaboration.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners in a remote environment.

• Full flexibility: Work remotely or come to our modern office in Hamburg city center close to the Alster.
• Work-life-balance: Competitive annual leave and flexible working hours.
• Join a supportive team in a pragmatic, yet challenging environment, with flat hierarchies and state-of-the-art technologies.
• Work in a multicultural environment with multidisciplinary and experienced colleagues from the entire product lifecycle in a culture of continuous development and learning opportunities.
• Find sparring partners within game design.
• Team building: Strong collaboration between the teams, regular studio events onsite, snacks and drinks available at the office.
• Contribution to public transport ticket (Deutschlandticket) for Germany-based staff.