PR Manager

vor 5 Stunden

Greater Dusseldorf Area, Deutschland xTool Retail Studio Vollzeit

About the Role:

We are seeking an experienced PR Manager to drive our brand presence and communications across Europe. You will be responsible for developing and executing strategic PR initiatives, managing media and influencer relationships, and ensuring our messaging resonates locally while aligning with global business objectives.

Key Responsibilities:

  1. Develop annual/quarterly PR strategies for the European market, tailoring media campaigns and brand activities to regional characteristics.
  2. Maintain and strengthen relationships with European mainstream media, KOLs, and partners to secure coverage and foster in-depth collaboration.
  3. Plan and oversee regional PR events (e.g., exhibitions, product launches), managing end-to-end execution and post-campaign review.
  4. Monitor brand sentiment across Europe, address potential issues, and implement crisis communication plans when necessary.
  5. Collaborate closely with headquarters and local European teams to synchronize communication efforts and ensure PR activities support business goals.

Requirements:

  1. Bachelor's degree or above.
  2. Familiarity with European media landscapes, PR practices, and cultural nuances. Prior experience in technology, consumer goods, or cross-border e-commerce is preferred.
  3. Ability to independently develop and execute PR strategies, with strong skills in writing English PR materials and event proposals.
  4. Existing network of European media and KOL contacts is a plus; experience in crisis management is advantageous.
  5. Professional proficiency in English. Knowledge of a second European language (German/French/Spanish, etc.) is a strong advantage.
  6. Excellent cross-team collaboration skills, resilience under pressure, and ability to communicate effectively across time zones.

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