AI & Customer Engagement Manager (m/f/d)

Getsafe guides people to make smart life choices with personalized digital insurance.

We're reinventing insurance from the ground up: with our own tech platform and a single app that unites property, life, and health coverage in one seamless experience. Features like family accounts, AI-powered guidance, instant claims, and our prevention program "Safepoints" make insurance simple, transparent, and built for today.

Since our launch in 2018, we've grown from our headquarters in Heidelberg and office in Berlin to serving more than 500,000 customers across Germany, Austria, and France. Backed by €120M from leading investors such as Earlybird, CommerzVentures, and Swiss Re, we've become one of Europe's fastest-growing insurtechs.

What We're Looking For
We are seeking a dynamic and forward-thinking
(Junior) AI & Customer Engagement Manager
to drive high-impact lifecycle campaigns and power our CRM execution with cutting-edge personalization, predictive intelligence, and automation. This role is a unique opportunity to
shape our customer engagement strategies
, leveraging cutting-edge AI technologies and overseeing critical CRM initiatives, ensuring tools and strategies drive enhanced customer experiences and align with our commercial ambitions.

This role sits at the intersection of Marketing, Sales and Data. You'll translate user behavior and business goals into personalized journeys that retain, reactivate, and create long-term customer value. You'll also be a key contributor in advancing our
AI-powered CRM capabilities
- from predictive modeling to dynamic content automation - making CRM not just reactive, but truly anticipatory and scalable.

This is a unique opportunity for someone who thrives in a cross-functional environment, bringing a high level of craft, ownership, and quality to their work.

YOUR MISSION

• Optimize and oversee AI agents for campaign creation and iteration, fine-tuning their performance for maximum efficiency, personalization, and effectiveness across all customer touchpoints.
• Design and execute end-to-end lifecycle campaigns across Email, Push, and In-App channels, covering all stages from onboarding and engagement to reactivation and churn prevention.
• Manage CRM tooling and platform governance, ensuring all technical integrations (e.g., , Segment, data pipelines) are properly set up and maintained for seamless data flow and campaign execution.
• Analyze key CRM KPIs (retention, conversion, CLTV, engagement) to extract actionable insights that directly inform and shape future CRM strategy.
• Utilize advanced predictive analytics (e.g., churn scoring, next-best-action models, send-time optimization) to inform optimal campaign timing, targeting, and messaging personalization at scale.
• Collaborate cross-functionally with Marketing, Data, and Sales to ensure CRM strategies and touchpoints are seamlessly aligned with product features and broader business objectives.
• Champion CRM innovation by identifying, evaluating, and integrating cutting-edge technologies (AI, CDPs, new integrations) to enhance lifecycle marketing capabilities.

About You

• Bachelor/Master's degree in Marketing, Business, Information Systems, Computer Science, or a related field.
• 0-3 years of operational experience in digital marketing, campaign management, or a related field, with a keen interest in AI, Insurtech and CRM.
• Good understanding of AI concepts, particularly in the context of marketing automation, content generation, and predictive analytics.
• First experience in building and optimizing multi-channel campaigns using modern CRM tools (e.g., , Braze, Salesforce Marketing Cloud).
• Skilled in segmenting audiences and deploying personalized journeys based on customer behavior, lifecycle stage, and value.
• Confident working with A/B testing frameworks, running experiments, and iterating based on results.
• Excellent communicator with strong stakeholder skills; able to collaborate effectively across teams (Marketing, Data, and Sales).

GETSAFE PRINCIPLES
Customer Empathy

We simplify insurance by aligning our vision with every interaction, maintaining transparency, and building togetherness and trust with our customers.

Absolute Ownership

We pursue excellence relentlessly, taking full ownership, and ensuring everyone knows their role to contribute to our mission.

Day One Mindset

We strive to continually act as pacemakers, constantly optimizing, thinking ahead, and inspiring greatness to build a scalable and impactful future.

Driver Team

We communicate effectively, collaborate positively, and drive success as equals, united by respect and an inspiring mission.

Your Benefits
Your Journey With Us:

• Join us in Berlin or Heidelberg and be part of our hybrid culture, with the flexibility to work remotely.
• Be part of our growth journey through our Employee Stock Ownership Program (VSOPs), where you can claim your stake in the company and share in our success.
• Celebrate with us at regular team gatherings, including company strategy weeks, onsite events, local meet ups, seasonal celebrations, and after work socials.

Flexible Benefits:

• Monthly €50 flex benefit budget, allowing you to choose what suits you best - whether it's for your Deutschlandticket, lunches, or remote setup.
• Monthly Getsafe insurance voucher to safeguard what matters most to you.
• Workation for 90 days within the EU, giving you more freedom to balance work and travel.

We Believe In:

• Balance: 30 vacation days - enjoy 28 regular days and 2 special days - your birthday and half days on December 24th & 31st.
• Growth: Benefit from our annual €1,000 development budget to invest in your personal and professional growth.

Getsafe is growing and we're excited about our ambitious goals. Curious to hear more? Getsafe has been recognized as a Kununu Top Company for 2025 Check out our Kununu and Glassdoor page to hear first-hand experiences from the people who know us best - our team.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.