Head of Product

About bonial

Bonial is redefining how people discover retail. As the leading "Drive to Store" partner in Germany and France, we connect millions of users with their favorite shops and brands through our platforms kaufDA, MeinProspekt, and Bonial France, creating real value for retailers and customers every day.

We are growing rapidly and shaping the future of retail offer communication. In this role, you will report directly to the Managing Director & Chief Product Officer and be part of Bonial's 20+ people strong Product Team, working alongside passionate professionals who are building the next generation of retail marketing solutions. This is an opportunity for an experienced product leader to make a meaningful impact by helping replace inefficient and wasteful print advertising with a smarter, more sustainable digital approach.

Your Role

As Head of Product for our Client-Facing Platforms, you will define and drive the product vision for Bonial's B2B and internal systems, which form the backbone of how we deliver value to our retail partners. Your scope covers Content Sourcing, Normalization & Publishing, Contract Management, Campaign Planning, and Traffic Management, ensuring that our clients' campaigns run smoothly from start to finish. You will lead and develop a team of skilled Product Managers, setting a clear direction and fostering a culture of excellence and collaboration. Together, you will improve efficiency, scale content production through smart use of AI and automation, and build the tools that keep Bonial at the forefront of digital retail marketing.

What You'll Do

• Lead, mentor, and inspire a team of Product Managers to deliver measurable business impact.

• Define and execute a clear product vision and roadmap aligned with Bonial's growth strategy.

• Translate stakeholder and client needs into intuitive, scalable product solutions.

• Utilize AI and automation to optimize processes and accelerate content automation.

• Establish and track meaningful product KPIs to measure success and guide decisions.

• Collaborate cross-functionally, ensuring alignment and transparency across the organization.

What you bring

• 5+ years of experience in Product Management (experience in ad tech is a plus).

• Strong strategic mindset with a data-driven approach to decision-making.

• Proven ability to lead teams, design processes, and manage cross-departmental collaboration.

• Excellent communication skills, able to simplify complexity and inspire confidence.

• Passion for innovation and the practical use of AI to drive scalability and efficiency.

• German or French language skills are a plus.

  Join us and shape how millions discover retail, powered by technology, creativity, and purpose.

High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.

Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to , a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - at the moment, we offer flexible hours, a hybrid setup, and the option of working from abroad. We offer 28 days of holiday, additionally, you get an extra day for each calendar year (up to 30 days) and other occasions (moving, working on a social project, etc).

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you're at the office, we offer you different lunch options – and it's all on us Enjoy your lunch at a nearby restaurant that partners with us Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we "Enrich local shopping for everyone. Everyday."

If you think you could fit the bill, we'd love to hear from you

You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium.