Senior Product Manager CRM

As Senior Product Manager CRM, you will drive customer engagement and business growth through subscription management, newsletters and targeted communications (email, push, onsite). You will combine strategic vision, analytical skills and technical know-how to deliver best-in-class lifecycle marketing. This role focuses on subscription growth, personalisation, engagement and data-driven optimisation. The position is permanent and based in Munich.

• own and execute the CRM roadmap for subscriptions, newsletters and targeted communications aligned with company goals
• design and optimise segmentation, targeting and personalisation strategies across the customer journey
• plan and deliver lifecycle campaigns end to end (concept, creation, build, QA, launch, reporting)
• lead promotional and triggered campaigns, ensuring relevance, timeliness and performance optimisation
• identify upsell and cross-sell opportunities to increase customer lifetime value and retention
• collaborate with cross-functional teams (marketing, tech, data) to ensure seamless experiences
• experiment with AI-driven personalisation and cross-channel orchestration, scaling proven solutions into core CRM processes
• track and improve performance through KPI dashboards, A/B testing and data insights

• at least 4 years of product management experience, ideally in CRM, subscriptions or lifecycle marketing
• strong understanding of CRM systems, email deliverability and subscription mechanics
• hands-on experience with A/B testing, customer segmentation and campaign personalisation
• a proven track record in designing upsell and cross-sell initiatives that drive retention and growth
• excellent analytical skills with the ability to turn data into actionable strategies
• experience collaborating cross-functionally with marketing, tech and data teams
• fluency in English
• experience with HTML and SQL

Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get:

• an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career
• a unique culture based on trust, support, and collaboration where we foster open communication with our monthly Company All-Hands, feedback channels, and regular Q&A sessions
• 30 days of paid holiday per year
• a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
• 40% off Westwing Collection and 20% off all third-party brands in our shop (each on non-reduced items), a 10% Family & Friends voucher, and Westwing vouchers for special occasions
• regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
• health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
• discounted green mobility options with public transport or JobRad
• company daycare "Westwing Wichtel" next to our Munich office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
• subsidised company pension scheme
• "Social Impact Day" p.a. to use for doing good for environment and/or society

Westwing, Europe's #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe's premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing's team works together on its shared purpose to "Excite people to create homes that unlock the full beauty of life". Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We're made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the "wow, you work at Westwing?" crowd.

Diversity is deeply rooted in our culture. Our mission doesn't stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone's uniqueness, cultural differences and equal opportunity.

Technology