Regional Brand Ambassador

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach & Kate Spade New York – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

Primary Purpose: The Regional Brand Ambassador (RBA) represents Tapestry's brand Coach across a small department store network in Germany. The RBA will be primarily based in Frankfurt and overseeing locations in Düsseldorf and Stuttgart.

Reporting to the Senior Regional Brand Ambassador (SRBA) for Central & Southern Europe, the RBA ensures brand standards are consistently delivered in-store, bringing the brand to life at every customer touchpoint and creating a seamless, elevated shopping experience. Acting as the key link between corporate and store teams, this role drives customer experience, strengthens omni-channel engagement, and identifies opportunities for brand growth.

Please note, this is a full-time (40 hours per week) 12-month contract. 

The successful individual will leverage their proficiency in Retail Customer Service to: 

Customer Experience 

• Deliver a seamless and engaging customer experience by leveraging brand training, tools, and resources to maintain high service standards 
• Proactively develop ideas for clienteling and in-store events, supporting and co-hosting activations that drive customer engagement and sales 
• Build strong relationships with local retail partners to gain insights into customer demographics, profiling, and emerging brand opportunities. Attend local brand events to deepen market knowledge and align with key business priorities

Sales 

• Track and analyse store performance against targets, ensuring KPIs are met or exceeded. Develop and present action plans to SRBA to address performance gaps, including training and incentive strategies 
• Deliver brand training and equip host stores with the tools and knowledge to drive sales. Ensure consistency in brand education across all stores and share best practices to enhance product knowledge and customer acquisition 
• Identify and propose in-store activations and local event opportunities to enhance brand visibility. Respond to changing customer demographics with agility and tailored approaches 
• Build strong relationships with the wider team including Regional Brand Ambassadors, Brand Ambassadors, Brand Specialists, and host department store management teams to support brand growth 

Visual Merchandising 

• Execute visual merchandising (VM) directives within host stores, ensuring new season collections are prominently displayed and aligned with delivery schedules 
• Apply VM guidelines effectively during markdown periods, maintaining consistency with regional visual standards and ensuring a cohesive brand presentation 
• Cultivate a strong working relationship with the Regional VM Manager, regularly sharing visual updates and seeking feedback to continuously enhance VM skills and execution 

Operations 

• Manage product deliveries and replenishment, ensuring back-of-house areas are clean, organised, and well-maintained. Escalate operational concerns to the SRBA as needed 
• Complete trade reports promptly, ensuring key product insights and callouts are communicated clearly and efficiently to the SRBA and Sales Team 
• Collaborate with the SRBA to coordinate effective shopfloor coverage, ensuring optimal staffing levels to support business needs and customer experience 

The accomplished individual will possess:

• In-depth knowledge of the retail environment and a minimum of 2 years retail experience 
• Ability to travel within Germany to visit allocated stores 
• Flexible to work evenings, weekends & public holidays 
• Understanding of working within a department store 
• Excellent communication, leadership, organisational and analytical skills 
• Strong knowledge of industry trends
• Self-motivated with the ability to strategize to help develop their business 
• A passionate team player with the ability to work well with others 

What Tapestry can offer you: 

• 30 days holiday
• Multi brand discount up to 50% off Coach & Kate Spade New York
• Employee Assistance Program
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at