Academy for Innovators: Marketing Manager

About Us
At UnternehmerTUM, visions turn into value. Our teams empower innovation enthusiasts to take entrepreneurial action. Together with start-ups and established companies, we drive tech ventures forward - from first idea to market leadership. In collaboration with the Technical University of Munich (TUM) and entrepreneur Susanne Klatten, we've been supporting future-forward start-ups such as Celonis, Konux, inveox and Isar Aerospace since 2002.

At the UnternehmerTUM Academy for Innovators, we discover and nurture the entrepreneurial potential of individuals who shape our future. Every year, we train thousands of students, scientists, leaders, and professionals in intensive, transformative learning formats – true to our values: transformative, appreciative, sustainable. Our customers and partners include companies, foundations, and public funding institutions.

Do you want to join us on our mission to enable individuals to create a better tomorrow? Are you passionate about marketing in an educational and innovation-driven context? Do you thrive in a multi-stakeholder environment and enjoy turning ideas into impactful campaigns? Are you inspired by topics such as sustainability, start-ups, and innovation?

If yes – become part of our team as:

Marketing Manager (m/f/x) - Full time h/week)
Location: Garching/ Munich

Your mission
This role is a fantastic opportunity for a self-driven marketing generalist with a love for entrepreneurship and innovation. As Marketing Manager (m/f/x) of the UnternehmerTUM Academy for Innovators, you will be part of a dynamic team that builds a vibrant learning community of entrepreneurial and innovative students (from TUM and beyond), scientists, founders, and corporate innovators - a perfect mix of B2B and B2C challenges You will enable our entrepreneurship education by creating a strongly converting funnel of partners and support in activating participants to pursue their learning and development journeys with us. For this, you will:

• Inspire others: Position the Academy for Innovators as an attractive partner with companies, donors, foundations and public institutions.
• Grow our Academy: Design and manage a conversion funnel that inspires our student and scientist target groups to join our workshops, seminars, and networking events.
• Take Ownership: Drive your own marketing projects from creative concept to implementation – including planning, testing, automation, monitoring, and reporting results.
• Build your Processes: Streamline and optimize marketing processes while coordinating seamlessly with internal and external stakeholders.
• Sharpen your Strategy: Analyze target audiences and evaluate KPIs to shape strategic campaign decisions and explore new tools and channels (LinkedIn, Instagram, TikTok).

Your profile

• 2+ years of practical experience in planning and executing marketing campaigns across different channels and platforms (B2B and B2C) and setting up and managing high-performing conversion funnels.
• Strong affinity for social media with a good feel for audience-relevant topics.
• Creativity, an entrepreneurial "can-do" mindset, paired with a structured, data-driven working style and a strong sense of ownership.
• Excellent communication skills in English and German.

What We Offer

• A motivated, impact-driven team in an agile working environment.
• Plenty of creative freedom to realize ideas and shape campaigns.
• Professional management of working students.
• Flexible working hours, hybrid work options (task-dependent), and responsibility for your own schedule.
• Strong focus on your personal and professional development.
• Opportunities for further learning through internal and external training.

Diversity is important to us
Diversity enriches our team. We explicitly encourage all qualified individuals to apply, regardless of gender, social and ethnic background, sexual orientation, religion, age, or disability.

Contact
Nadine Heuberger, People & Culture Manager

UnternehmerTUM GmbH

Lichtenbergstraße 6, 85748 Garching/München