Senior GTM Enablement Specialist

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.

Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication.

Staffbase is looking for a Senior GTM Enablement Specialist to equip our sales and CS teams with the tools, training, content, and processes they need to accelerate productivity and drive revenue growth. In this role, you'll develop and execute enablement programs for Account Executives (AEs), Sales Development Representatives (SDRs), Customer Success, and other GTM roles. By collaborating with leadership and cross-functional teams, you'll play a pivotal role in aligning strategy, optimizing processes, and driving the success of Staffbase's go-to-market (GTM) initiatives.

In 2026, our focus is on Accelerating Lean Growth by becoming an AI-first organization. For the GTM Enablement Specialists, this means mastering AI for both internal efficiency and for enabling our GTM teams on our AI-powered products. Proficiency in leveraging AI to create scale, drive productivity, and measure impact is a core expectation at every level.

This role can be filled in one of our Germany based office locations (Chemnitz, Berlin, Cologne, Munich, Leipzig, Dresden) or remote within Germany with biweekly office attendance in the Chemnitz HQ.

What you'll be doing

Strategic Enablement

• Collaborate with regional GTM leadership to define enablement objectives aligned with business goals
• Develop and execute an enablement strategy that supports revenue growth and enhances team performance

Content Development and Management

• Create and manage enablement resources such as playbooks, flows, and live sessions
• Partner with Product Marketing to ensure alignment on messaging, content, and campaigns for the regional team
• Collaborate with the partnership team to support partner enablement strategies

Tools and Technology Optimization

• Oversee the adoption and utilization of sales tools such as Salesforce, Gong, Learning360, Highspot and AI-powered solutions
• Identify opportunities to enhance workflows and streamline sales processes through technology and automation

Performance Coaching and Support

• Partner with Sales & CS Managers to develop coaching frameworks, career development paths and methodologies
• Provide actionable feedback and support to individual contributors to improve deal outcomes and sales effectiveness

Metrics and Reporting

• Track and analyze GTM performance metrics (e.g., win rates, deal velocity, pipeline health) to identify areas of improvement
• Use data insights to iterate on enablement strategies and demonstrate the impact of enablement programs

Cross-Functional Collaboration

• Act as a liaison between Sales, Marketing, Product, and Customer Success to ensure alignment on GTM initiatives
• Advocate for the needs of the regional GTM team in internal projects and new product development discussions

What you need to be successful

• Minimum 3 years experience in a Go-To-Market role (SDR, AE, Solutions Engineering, Customer Success) with a track record of high performance
• Proven experience Sales Enablement, Product Marketing or a related field, with exceptional impact on sales performance
• Strong understanding of sales methodologies, processes, and tools
• Excellent facilitation, coaching, and training delivery skills
• Ability to create compelling content and deliver engaging programs
• Native German speaking and fluency in English, written and spoken (min. Level C1)
• Analytical mindset with experience using data to inform decisions and measure success
• Collaborative approach with the ability to build relationships across departments
• Familiarity with tools such as Salesforce, Gong, and other sales enablement platforms
  

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Wellbeing - Monthly Wellbeing Allowance €35, from fitness to mental health, hobbies to relaxation
• Support - we're offering a company pension scheme
• Volunteers Day - you'll get one day off per year for supporting a social project