Growth Lead

About Unlayer

Unlayer builds embeddable drag-and-drop builders that power content creation for millions of users across thousands of SaaS applications. Our platform enables companies to add rich email, landing page, popup, document, and other creative editors directly into their products—without having to build them from scratch.

We're a technical, product-driven team that values velocity, code quality, and developer autonomy. Developers trust Unlayer because our builders are fast, flexible, stable, and a joy to integrate.

As a lean global team, we're entering a new phase of scale. No bureaucracy. No slowdowns. Just ownership, speed, experimentation, and meaningful outcomes.

Role Overview

We are looking for a highly hands-on B2B/B2D growth leader who deeply understands developers and knows how to build demand within technical communities.

Your mission is simple and ambitious: make Unlayer top-of-mind for developers around the world.

This role is ideal for someone who is energized by doing the work themselves, rapidly experimenting, and working directly with experienced founders. You will own growth end to end and operate with full autonomy in a results-only environment.

What You Will Do
Growth Strategy and Execution

• Design and execute Unlayer's global growth strategy focused on developers, engineering teams, and technical decision-makers.
• Operate first as an individual contributor, driving initiatives across AEO, technical content, community, experiments, and distribution.
• Scale what works by adding people, partners, or resources only when needed.

Developer Marketing and Brand Visibility

• Build Unlayer's presence everywhere developers discover, discuss, and select tools.
• Create and distribute high-quality technical content across GitHub, documentation, tutorials, templates, sample code, and programmatic SEO assets.
• Develop awareness across communities such as Hacker News, Reddit, StackOverflow, Discord, Slack groups, and niche developer ecosystems.

Growth Hacking and Experimentation

• Run continuous experiments across landing pages, funnels, onboarding flows, PLG loops, pricing, and messaging.
• Identify unconventional channels and growth opportunities that create outsized leverage.
• Make decisions quickly based on data, signal, and iteration.

Community and Ecosystem Building

• Launch and nurture a global developer community around Unlayer.
• Create ambassador programs, community challenges, webinars, workshops, and collaborative GitHub efforts.
• Drive organic adoption and advocacy by empowering developers to share, teach, and build with Unlayer.

Partnerships and Integrations

• Identify and establish integrations with complementary platforms and developer tools.
• Collaborate with ecosystem partners on co-marketing, shared technical assets, and distribution opportunities.
• Leverage integrations to create ongoing inbound and usage loops.

Who You Are

• A highly hands-on operator who prefers building and executing over managing from a distance.
• A pragmatic, non-bureaucratic problem-solver who values speed, autonomy, and clarity.
• A growth-minded marketer who understands how developers evaluate tools and adopt technologies.
• A creative experimenter with a bias for action and a strong curiosity for technical products.
• A founder-friendly collaborator who is comfortable working directly with senior, entrepreneurial leaders.
• A data-informed decision-maker who thrives in fast-moving, ambiguous environments.
• A global citizen who is comfortable working remotely, asynchronously, and independently.
• Preferred experience includes developer-focused marketing, AEO, SEO at scale, PLG growth, technical content creation, or previous work with APIs, SDKs, or dev tools.

What We Offer

• A remote-first, work-from-anywhere environment.
• A results-only culture with flexibility, autonomy, and trust.
• Direct access to and collaboration with the founding team.
• Competitive compensation.
• The opportunity to define and lead growth for a global, developer-facing product used by millions.

What Success Looks Like in 12 Months

• Unlayer becomes a widely recognized and frequently referenced brand across developer communities.
• Organic traffic, signups, and developer activation meaningfully increase.
• A consistent flow of technical content, integrations, and community engagement is established.
• At least one scalable acquisition engine is built and delivering repeatable results.
• Developers increasingly consider Unlayer the obvious choice for embeddable email and page creation.

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