Lead Campaign

Vor 4 Tagen

Berlin, Berlin, Deutschland Hawk Vollzeit

About Us
Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawk's powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion – while providing individuals with opportunities to grow professionally and make a difference in the world.

Your Mission
As the Senior Campaign & Content Manager at Hawk, your mission is to build the campaign and content strategy to support Hawk's ambitious growth goals. You'll be a key driver in shaping Hawk's brand voice and creating high-quality, engaging content that connects with our audiences. This position is ideal for a creative and strategic leader who can blend storytelling with analytics to amplify Hawk's impact in the fight against financial crime.

Key Responsibilities

  • Developing and executing an engaging campaign strategy for Hawk that will deliver on company objectives, including pipeline generation and brand awareness
  • Mapping out the content strategy for Hawk, ensuring that campaigns can be delivered with high quality content in a variety of formats
  • Overseeing the creation of campaign assets to ensure timely activation of campaigns
  • Leading a team of content managers, putting processes in place to maintain brand consistency and accuracy
  • Working with design resources to ensure that content is visually polished, captivating and on-brand
  • Building a network of external content providers and commissioning content - whether written, graphic, or video - when needed and ensuring quality and value for money
  • Establishing and nurturing strong, collaborative relationships with internal and external subject matter experts to generate ideas for content and ensure quality and relevance
  • Collaborating with other members of the Marketing team, including Product Marketing, Digital Marketing, and Field Marketing, to create and execute effective campaigns and content
  • Building relationships across functions, particularly with the Sales and Product teams, to understand campaign and content needs
  • Shaping and maintaining Hawk's brand voice to ensure a consistent tone and style across all content pieces
  • Tracking, analyzing, and reporting on content performance metrics to measure success, optimize content strategy, and meet KPIs
  • Reviewing and approving content to maintain high quality standards, ensuring content aligns with Hawk's objectives and values

Your Profile

  • 5+ years of experience in B2B technology content or campaign management
  • Strong leadership skills and the ability to motivate and develop a team
  • Experience of managing external content and design resources
  • Strong project management skills and ability to manage multiple projects and deadlines
  • Excellent writing and editing skills, with a keen eye for detail and consistency
  • Ability to work cross-functionally and build relationships with diverse stakeholders
  • Willingness to roll up your sleeves to get the job done
  • Experience in financial service and anti-financial crime would be advantageous

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