E-Commerce Key Account Manager

Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.

As a purpose-led, performance-driven organisation, Blackmores Group strives to create remarkable employee experiences through supporting a diverse and inclusive culture, creating leadership that inspires high performance, and providing everyone with opportunities to achieve their professional, personal and wellbeing goals supported by our flexible work practices and family friendly policies.

Purpose of role:

This role is pivotal in driving the growth of the e-Commerce platform through marketplaces by unlocking business potential across e-Commerce channels—from strategy to execution. It also leads the digital transformation journey and empowers colleagues across the organization through e-Commerce upskilling.

Responsibilities include:

Lead and Champion:

• Drive and execute the E-Commerce Agenda 
• Drive insight-based online marketing strategies and lead the development and implementation of E-Commerce specific shopper activation plans and customized promotions by online platforms
• Champion digital transformation agendas in internally and externally
• Ensure the regular market analysis / promotion evaluation is undertaken to identify category issues and opportunities by platform with recommendations to maximize opportunities. 
• Able to identify opportunity and challenge of the category by e-retailer's sales data, retail audit, shopper research and any data available. 
• Monitor analyse and leverage market trends, consumer behaviour and competitor information to deliver effective trade marketing activities based on understanding of products and target customer groups.

Sales and Market Intelligence

• Being instrumental in building business relationships with Naver Smart Store, Coupang, Kakao and any other related key E-retailers 
• Support Blackmores appointed E-distributor to perform day-to-day operations as a principal
• To be the key liaison for internal processes as a representative from the Sales team
• Brief agencies on creative requirements and ensure seamless execution with key E-retailers
• To perform post-campaign analyses to ensure key learnings are recorded and implemented

Promotions, Pricing and Trade Investment 

• Demonstrate a depth of understanding of how promotions can change consumer behaviour and without forfeiting price competitiveness for the e-retailer by focussing on the other values shopper's place on our products
• Provide recommendations to optimise trade spend
• Develop, implement and review trade promotional initiatives to ensure Blackmores ROI and competitive position are maximised
• Provide promotional strategy and direction for all key lines and NPD

Who are you?

• Recognised degree in Business Marketing or in other related discipline
• Minimum 6 years' experience in successful track records of Account Management or Program Management or Category Management experience in e-commerce industry (Naver / Coupang).
• Working experience in FMCG and VDS with proven track record will be added advantage
• Strong data analysis skills, proficiency in Excel, demonstrated ability to interpret data and make business recommendations using data analysis tools.
• Able to think strategically and creatively while executing methodically with high attention to detail, operational excellence and ability to multi-task.
• Team player with strong persuasion skills able to drive consensus across different sales channels.
• Highly organized, detail-oriented, results-driven and must have an aptitude for solving unstructured problems.
• Able to extract data from various sources and to design/ construct/ execute complex analyses to finally come up with data/ reports that help solve the business problem. 
• Fluent English (Speaking & Written) Proficiency in both Korean & English is highly desirable
• Strong strategic thinking and executional skills, capable of building for simplicity, scale and repeatability 

Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.