AI Art Director

THE ROLE & THE TEAM

As an AI Art Director at Zalando SE, you will help shape the visual narrative of Zalando across multiple channels, with a strong focus on AI-generated content. You will oversee and guide the creation of AI-powered visual assets, ensuring they meet our high standards, align with our global brand visual guidelines, and reflect Zalando's brand principles. 

This role blends hands-on creative execution with creative oversight — ensuring that all AI-driven content is innovative, brand-aligned, and resonates with our global audience. You'll work closely with cross-functional teams and creative partners to deliver cohesive, cutting-edge campaigns and content, staying on top of emerging trends in AI, fashion, and culture.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace:

• Oversee the production of AI-generated content across Zalando's channels, ensuring it consistently reflects our Brand & Visual Guidelines.

• Execute and support the delivery of campaigns (360° when relevant) that combine AI-generated assets with other creative formats.

• Work collaboratively with core creative teams — including strategists, copywriters, producers, art directors, stylists, designers, editors, and more — to integrate AI content seamlessly into campaigns.

• Align AI content production with internal and external creative stakeholders, ensuring brand standards are met at every stage.

• Partner with external directors, photographers, agencies, and AI specialists to produce high-quality, innovative work.

• Monitor and maintain quality control for AI outputs, ensuring they meet KPIs while pushing creative boundaries.

• Stay informed on advancements in AI creative tools and processes, and bring that expertise to elevate our brand storytelling.

• You have a degree in Design/Visual Communications, Advertising, Fashion, or a related field and/or relevant industry experience.

• 3–5 years of experience in art direction within advertising, fashion/beauty, editorial, or a relevant creative industry.

• A portfolio demonstrating innovative brand campaigns and/or high-quality AI-generated creative work in the fashion/lifestyle/beauty space.

• Strong knowledge of AI content tools and workflows, alongside traditional industry programs (Gemini,Firefly, MidJourney, Comfy UI, Adobe Creative Suite ( e.g. Photoshop,After Effect),CaptureOne, Digital Photography, Film).

• Expertise in crafting and optimizing prompts for diverse AI language models to achieve precise, high-quality outputs across various use cases.

• A high visual taste level with an understanding of both fashion culture and current AI creative trends.

• Skilled at presenting creative ideas clearly to stakeholders.

• Organized, collaborative, and solutions-oriented, with an ability to manage multiple projects in a fast-paced environment.

• Attentive to detail and committed to maintaining high-quality output.

• Fluent in English.

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review