Head of Paid Social

Vor 2 Tagen

Munich, Bayern, Deutschland Carly Vollzeit
Your mission

As our Head of Paid Social, you'll step into a role with purpose, growth, and real impact.
You'll join our Marketing team, where your work will shape the performance of our global paid social channels and directly influence Carly's mission to empower car owners worldwide.
Your contributions in strategy, execution, and analytics will be highly trusted and celebrated — all in an environment that values authenticity, inclusion, and cross-cultural collaboration.

Your responsibilities
  • Own and optimize Paid Social channels (META, Instagram, TikTok, Snap, and more) to meet revenue targets
  • Lead campaign execution end-to-end — from financial planning to analysis — ensuring learnings are well documented
  • Monitor, analyze, and report on performance across all push marketing channels; proactively intervene to mitigate risk or maximize opportunity
  • Partner closely with creative and internationalization teams to align creative assets and messaging with audience insights
  • Develop detailed contingency plans for underperformance, ensuring agility without sacrificing growth goals
  • Define KPIs, benchmarks, and tracking structure for Paid Social; perform analytical deep dives and coach others on tools and data interpretation
  • Act as a strategic voice in stakeholder communications, delivering visually engaging updates and performance overviews
Your profile
  • 5+ years of relevant experience in performance marketing, with a strong focus on Paid Social channels
  • Proven track record of managing large-scale paid campaigns and hitting ROAS goals across multiple platforms
  • Strong analytical mindset with hands-on experience in web analytics, KPI definition, and reporting structures
  • Excellent cross-functional collaboration skills, especially with creative and international teams
  • Comfort with strategic planning and high ownership in a fast-paced, data-driven environment
  • Exceptional communication skills with ability to present clearly to stakeholders at all levels
  • Experience leading or mentoring freelancers, agencies, or small teams
  • Familiarity with marketing automation and A/B testing tools
  • Fluency in English -German is a plus.
Why us?
  • Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracyClear strategy and purpose-driven impact — you'll know exactly how your work drives Carly's mission
  • Data-driven decisions and open dashboards — full transparency on goals, growth, and results
  • Cross-functional collaboration — strong management, hands-on workshops, and a high learning curve
  • Competitive compensation and 100% company-supported equipment to help you do your best work
  • Stable and sustainable growth — proudly independent, with no external investors
  • A passionate, international team based in the heart of Munich — with a view of the Alps
Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our Culture & Careers page.

  • Paid Social Marketer

    vor 1 Tag

    Munich, Bayern, Deutschland Adam Matheis GmbH & Co. KG Vollzeit

    Von der Erfindung des Spannbettlakens in Richtung Schlafkultur von morgen. Schlafgut steht für inhabergeführten Mittelstand mit 100-jähriger Tradition kombiniert mit Start Up-Kultur und ambitionierten Zielen. Wir wollen die erfolgreiche Unternehmensgeschichte fortsetzen und aus der im stationären und Online-Handel bekannten Textilmarke die erste und...

  • Paid Social

    Vor 7 Tagen

    Munich, Bayern, Deutschland zooplus SE Vollzeit

    Company Description With over 25 years' experience, plus the same enormous passion and ambition we had on day-one, we're trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that's something we really care about. We work together to continually adapt; embracing change and the challenges it brings...

  • Paid Social Media Manager

    vor 2 Wochen

    Munich, Bayern, Deutschland docleads by Reif & Kollegen GmbH Vollzeit 60.000 € - 120.000 € pro Jahr

    Bei docleads sorgen wir dafür, dass Arztpraxen und Kliniken online sichtbarer werden, langfristig mehr Wunschpatienten gewinnen und nachhaltigen Praxiserfolg erlangen.Als inhabergeführte Online-Marketing-Agentur aus München entwickeln wir Social-Media-Strategien und Paid-Kampagnen, die messbar Wirkung zeigen – vor allem über Meta- und TikTok-Ads.Damit...

  • Paid Social Marketer

    vor 1 Tag

    Munich, Bayern, Deutschland Instaffo Vollzeit

    Paid Social Marketer bei Adam Matheis GmbH & Co. KGAnforderungenWohnsitz:Nur für Bewerber aus DeutschlandSprache:Deutsch - Fließend, Englisch - KonversationssicherDu bist ein*unternehmerisch denkender Paid-Social-Spezialist*, der datengetrieben arbeitet und Lust hat, Verantwortung zu übernehmen. Du kennst die Mechaniken hinter erfolgreichen Social Ads und...

  • Head of Performance Marketing

    vor 1 Tag

    Munich, Bayern, Deutschland StudySmarter Vollzeit

    Your RoleAs the Head of Performance Marketing at StudySmarter, you will be responsible for scaling our global user base through data-driven paid growth strategies. You'll lead a talented marketing team, drive ROI across paid channels, and shape how millions of students discover and engage with StudySmarter.In this role, you will:Develop and execute a...

  • Head of Digital

    vor 1 Tag

    Munich, Bayern, Deutschland Cranberry Panda Vollzeit

    Head of Digital / Digital Director (Confidential)Germany€TBD – six figuresI'm running ahighly confidential searchfor a senior digital leader to join a high growth business.What you'll be doingThis is a truegrowth + commercial ownershiprole. You'll shape the digital direction, own outcomes, and have influence over where the business invests (and why).Set...

  • Paid Social Marketing Manager

    vor 2 Wochen

    Munich, Bayern, Deutschland Nayoki Performance GmbH Vollzeit

    Bei uns ist jeder Tag andersLangeweile gibt es bei uns genauso wenig, wie stumpfen Arbeitsalltag – jeder Tag bringt neue Herausforderungen und Überraschungen sowie spannende neue Aufgaben. Die Menschen und unser Miteinander stehen bei uns im Vordergrund: Teil der Nayoki Familie zu sein heißt Teil eines starken Teams zu sein, flexibel, mit einem hohen...

  • Head of Marketing

    Vor 7 Tagen

    Munich, Bayern, Deutschland StudySmarter Vollzeit

    Your RoleWe're looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn't your typical "Head of" role. You'll work side by side with our Co-Founder and CMO as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and...

  • Paid Social Manager:in all genders

    Vor 3 Tagen

    Munich, Bayern, Deutschland Socentic Group Vollzeit

    Ihre Aufgaben Die Münchner Online Marketing Agentur Socentic Media sucht eine:n Paid Social Manager:in zur Verstärkung des Performance-Teams. In dieser Rolle übernimmst du die strategische und operative Verantwortung für Social Ads auf Plattformen wie Meta, TikTok, LinkedIn und Pinterest – von der Kampagnenstruktur bis zur Auswertung.Als Paid Social...

  • Head of Marketing

    vor 1 Tag

    Munich, Bayern, Deutschland StudySmarter | Vaia Vollzeit

    Your RoleWe're looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn't your typical "Head of" role. You'll work side by side with our Co-Founder and CMO as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and...