Senior Manager, Marketing Technology

Senior Manager, Marketing Technology & Operations at EQS Group GmbH

Requirements
Location:
Only for applicants from Germany, Austria, Switzerland, and other EU countries
Language:
English - Fluent

• Bachelor's degree in marketing, business, information technology, or a related field.
• 8+ years of experience in marketing operations, marketing technology, or a related role, preferably in a B2B/SaaS environment.
• Minimum 3+ years of direct people management experience with a proven track record of developing talent.
• Expert-level, hands-on experience with the HubSpot platform (Marketing Hub, Sales Hub, Service Hub), including building complex workflows, custom properties, and reporting. HubSpot certifications are highly preferred.
• Deep experience with CRM systems (Salesforce strongly preferred) and managing the integration and data synchronization between marketing automation and CRM.
• Proven track record of designing and managing a complex B2B MarTech stack centered around a core marketing automation platform like HubSpot, including ABM tools and intent data platforms.
• Strategic mindset with the ability to translate business objectives into a technical and operational roadmap.
• Excellent analytical skills and a passion for using data to drive decisions and tell a story.
• Strong project management skills and the ability to manage multiple initiatives in a fast-paced environment.
• Exceptional communication (Fluent English, C1) and collaboration skills, with the ability to influence and educate stakeholders at all levels.

Activities
Leadership & Strategy:

• Lead, mentor, and grow a high-performing marketing automation team responsible for campaign execution, marketing automation, and operational support.
• Develop and own the strategic roadmap for our HubSpot-centric technology stack, ensuring it enables our ABM and demand generation goals.
• Act as a key strategic partner to marketing and sales leadership, providing expert guidance on automation capabilities, lead management processes, and data insights.
• Manage vendor relationships and budgets for all owned marketing technology platforms.

HubSpot Ecosystem & ABM Technology Management:

• Architect, manage, and optimize the technology stack supporting our demand generation and ABM efforts, with HubSpot as its central platform.
• Serve as the primary system owner and in-house expert for HubSpot (Marketing, Sales, and Service Hubs), driving adoption and best practices across the organization.
• Own the selection, implementation, and management of tools that connect to HubSpot, including our ABM platform, intent data providers, and data enrichment services.
• Manage the critical interface and data synchronization between HubSpot, our connected platforms, and our CRM (Salesforce).

Marketing Activation & Operational Excellence:

• Guide the team in activating multi-channel campaigns using the tech stack, including email marketing, webinar programs, and lead nurturing sequences.
• Oversee the design and execution of sophisticated automation programs to support the entire customer lifecycle, including lead scoring, routing, and sales handoffs.
• Establish and enforce marketing operations best practices, governance, and documentation to ensure scalability, data integrity, and compliance (GDPR, CCPA).

Data, Analytics & Insights:

• Own our marketing reporting systems, establishing key performance indicators (KPIs) and dashboards to measure the impact of marketing initiatives on pipeline and revenue.
• Translate data from our tech stack into actionable insights for stakeholders, identifying opportunities for program optimization and strategic pivots.
• Champion a data-first culture within the marketing team, enabling them with the reports and tools needed to measure their own success.

About The Company
*EQS Group
is a leading
international cloud provider
in the areas of
compliance & ethics, data privacy, sustainability management, and investor relations*
. More than 10,000 companies across the world use EQS Group's products to build trust by reliably and securely meeting complex regulatory requirements, minimizing risks and transparently reporting on business performance and its impact on society and the environment.

EQS Group's products are bundled in the
*cloud-based software EQS COCKPIT
. This allows compliance processes in the areas of whistleblower protection and case handling, policy management and approval processes to be managed just as professionally as business partners, third parties and risks, insider lists and reporting obligations. In addition, EQS Group provides software for the
fulfillment of human rights due diligence obligations along corporate supply chains,
ensure
compliance with data privacy regulations
like
GDPR and EU AI Act
, and support efficient
ESG management and compliant sustainability reporting.*
Listed companies also benefit from a global newswire, investor targeting and contact management, as well as IR websites and webcasts for efficient and secure investor communication.

EQS Group was founded in Munich in 2000. Today, the group employs around 650 professionals worldwide.

Join our team at EQS Group and become part of a dynamic and inclusive workplace that celebrates individuality. We welcome individuals from all backgrounds who share our commitment to excellence and our passion for creating a diverse and inclusive workforce.

Take a look at Kununu or Glassdoor as well as Ambitionbox for India, to find out what people say about us as an employer

Click on "Apply" for details on the benefits, the team and the application process.