Senior Marketing Operations Manager

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?
This role requires 3 days per week in the office and is based in Munich or Dublin.
The Role: How You'll Make an Impact at Personio
If you're keen to turn the curious into customers by optimizing the systems and processes that drive demand, a Marketing Operations career at Personio could be an ideal fit. You'll play a key role in ensuring the efficiency of our demand generation efforts, enhancing reporting accuracy, and directly driving business growth through operational excellence. Join us to build a scalable and thriving marketing engine that sets the standard in the HR technology industry and beyond.

As a Senior Marketing Operations Manager, you'll be a technical expert driving our marketing architecture, processes, and systems to new heights of efficiency. You'll dive into high-impact projects like lead scoring, AI workflows, integrations, and automations that directly accelerate our marketing execution and revenue growth. This is your opportunity to roll up your sleeves and make a lasting impact on how we scale marketing at Personio.

Role Responsibilities: What You'll Do

• Marketing Tech Stack Ownership: You manage and optimize our marketing technology infrastructure, including HubSpot, Salesforce, and related platforms, ensuring seamless performance and scalability.
• System Integrations & Automation: You design, build, and maintain integrations between marketing systems using APIs and iPaaS tools, creating automated workflows that enhance efficiency.
• Process Optimization: You identify opportunities to streamline marketing operations, building internal tools and solutions that improve speed and quality of execution.
• Project Leadership: You lead end-to-end complex projects such as software rollouts, AI workflow implementations, and lead scoring initiatives that drive revenue impact.
• Stakeholder Enablement: You partner with marketing teams across the organization to understand their needs, provide technical guidance, and enable them to leverage our marketing systems effectively.
• Data Management & Quality: You ensure data integrity across our marketing tech stack, implementing best practices for data manipulation and system hygiene.

Role Requirements: What You Need to Succeed

• Experience: You have 8+ years of experience in marketing operations, with a focus on system administration and integrations, ideally in a B2B SaaS environment.
• Marketing Technology Expertise: You're proficient in marketing automation tools and CRM systems, preferably HubSpot and Salesforce, and understand how to maximize their capabilities.
• Technical Integration Skills: You have a high level of understanding of system integrations including APIs, iPaaS tools (Tray, Workato, etc.), and data manipulation.
• Development Capabilities: You can build internal tools for process optimization using HTML, CSS, and JavaScript to create practical solutions.
• Stakeholder Communication: You have excellent communication skills, both written and verbal, enabling you to liaise effectively with internal and external stakeholders at all levels.
• Project Management: You manage end-to-end complex projects such as software rollouts, balancing multiple priorities with strong organizational skills and attention to detail.
• Adaptability & Problem-Solving: You're proactive, open-minded, and thrive in a fast-paced environment, adapting quickly to changing priorities while maintaining a collaborative team spirit.

Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you'll have 20 Flex Days per year to work remotely from other locations.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
• Make an impact on the environment and society with 1 (fully paid) Impact Day
• Receive generous family leave, child support, mental health support, and sabbatical opportunities
• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch