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Paid Media Specialist, Region Central Europe
vor 2 Wochen
Job Description
WHAT YOU'LL DO
As a Paid Media Specialist, you play a key role in creating customer-centric communication plans across paid media channels. You will drive omni-channel sales performance and strengthen the brand by aligning with cross-functional goals. Your responsibility is to support customer development and ensure profitable sales and brand growth in the local market through relevant paid media activities, in close collaboration with the global paid media team.
You will:
- Plan and execute paid media campaigns aligned with market strategy, goals, and budget.
- Define target audiences, select suitable platforms, and create full-funnel media plans that support overall marketing objectives.
- Collaborate closely with regional and global sales teams, as well as external agencies, to ensure efficient and profitable channel activation and performance.
- Monitor and optimize campaigns using data-driven insights to maximize ROI and achieve both sales and brand objectives.
- Analyze performance metrics, forecast results, and provide actionable recommendations based on trends and customer behavior.
- Drive customer growth and retention by leveraging locally relevant paid media channels and insights.
- Ensure accurate budget planning and reporting, and continuously improve media efficiencies.
WHO YOU'LL WORK WITH
The Customer Activation & Marketing function creates seamless and inspiring journeys that attract new customers, increase traffic (digital and physical), and elevate our brand. We work cross-functionally to translate data and insights into holistic plans—from communication and campaigns to membership strategies.
The Media function drives customer engagement, brand growth, and sales through impactful strategies across paid, performance, and owned channels.
WHO YOU ARE
We are looking for people with…
- Minimum three years of professional experience in paid media, digital marketing, or related areas.
- Proven ability to set and optimize large-scale media budgets effectively.
- Tactical experience in driving brand and customer growth across diverse target groups, ideally within relevant local markets.
- Deep knowledge and hands-on experience with key digital channels, as well as (D)OOH and CTV in the region.
- Strong analytical skills and a data-driven approach to optimize campaigns and measure ROI and incrementality.
And people who are…
- Business-minded with excellent organizational skills—structured, efficient, and able to manage multiple priorities.
- Hands-on and proactive, with a strong sense of responsibility for execution and attention to detail.
- Strong communicators and collaborators who can build relationships with internal and external stakeholders.
- Skilled at executing multiple tasks and priorities in a fast-paced environment.
- Curious, innovative, and motivated by delivering measurable results for customers and the business.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU'LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
- Corporate Benefits with special conditions on a wide range of products and services
- Holiday Pay
- Company Pension Scheme
- Employee Assistance Program with Lyra
JOIN US
This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin (preferred) or Hamburg, with the expectation of working from our office for three days per week.
If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 28th of December.
Due to data privacy policies, we only accept applications via our career page.
We look forward to receiving your application
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
