Senior Marketing Manager

Your role

As Senior Marketing Manager, you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio - from defining the strategic direction to translating it into high-impact marketing activation.
You will build a deep understanding of consumer needs, define the category's growth ambition, and develop a winning marketing plan. 

With your entrepreneurial mindset, you will report directly to our CMO and develop your category into a strong growth engine for Sunday.Own and lead your category, with full responsibility for growth, customer relevance, and performanceDevelop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approachTranslate customer needs, market dynamics, and growth opportunities into actionsBuild and launch product and brand campaigns, reaching new customers and activating our existing customer base across channelsCraft a compelling "category story" and bring it to life across the full funnel marketing mixAct as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category executionSupport S&OP through reliable forecasts and contribute to solving operational challenges when needed

Your profile

Master's or MBA degree7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business lineProven end-to-end ownership - from strategic concept development and category ambition to hands-on activation and performance deliveryStrong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategiesExceptional analytical mindset - strong with data, financial modeling, forecasts, research, and translating insights into growth actionsProven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event-driven campaignsAbility to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing executionEntrepreneurial, hands-on mindset, acting as a mini General Manager who builds, tests, iterates, and owns outcomesPlus: Genuine interest or expertise in supplements, wellness, and clean-label, science-driven productsLanguages: Fluent German & English

What we offer

An appealing discount on all of our products – from essential oils to vitamins & nutrientsWe offer 28 days of paid time off per year plus up to 5 days off between Christmas and New YearThe Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the DeutschlandticketWe believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroadReceive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or ExpediaYou will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideasInviting office spaces with access to plenty of organic teas and superfoods from around the worldWe like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's DayApply with your CV and cover letter.

Contact
Sarah Schubert

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.  

We take our ecological responsibility very seriously: that's why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don't match with 100% of the requirements.

---